Engage In Your Life, don't let it pass you by

A few days ago my mentor client Jimmy, asked me to hold him accountable. He told me he would report LESS instant messaging during our next meeting. I asked, “Jimmy, why do you want to do that?” He told me he was using Instagram Messages and Facebook Messenger to send instant messages (IM) his clients. Jimmy said it was taking too much of his time and he didn’t think it was valuable. I asked Jimmy if he had heard of automated chat apps called Chatbots. He had met a chatbot sales guy at a conference but he didn’t feel too trusting. It seems Jimmy felt the guy was ‘telling and selling’ hype and thought the guy would just take advantage. Yes, sales people can take advantage of you, but Chatbots are new and developing quickly. Keeping up with new technologies can involve challenge and change, but we don’t want to let ourselves get scared of that change. The point here is that IMing can waste time if you don’t know how to use it wisely. The biggest mistake I see Gig business ...

A while back my client Dawn, was frustrated and overwhelmed because she was only getting young single women to answer her WeChat ads. The problem is her ideal customer profile is a married and very busy businessman. If you’ve done any online marketing on social media for customer acquisition, you have probably felt similar frustration and overwhelm. With Dawn I helped her focus using a my step-by-step execution approach to help her adjust her content for China. Once Dawn knew where to focus her time she knew where to focus and how to adjust she started getting her idea customers. She is now much more comfortable and successful with her China marketing. Last week I lead a focus group with WeChat users from China. Their comments and responses were consistent with the many publications we’ve seen lately. Although the world is changing quite quickly, we still see some value preferences that hold true. Here are the 5 Ways you need to adjust WeChat to connect in China. Intro W...

Last week, while I was having lunch with my client, Elise, she asked me about my new training course. She had noticed my blogs and webinar and wanted to know about  Writing Content Marketing for Non-Native English Speakers . (Sorry about the shameless self promotion.) I said the course was designed for content marketers will have non-native English speakers target markets.  As an entrepreneur here in Hong Kong, Elise sells her products in other countries. As I was describing the course she interrupted saying, “Oh, it’s all about different cultures. That makes such good sense.” I said, “Yes, you are right, but more specifically it is about value preferences within other cultures.” Elise had been struggling to make her content marketing successful on Instagram in some countries. But her content marketing had been working on Instagram in other countries. As a business person, you know inconsistent results are not acceptable. After showing her these 10 Ways she neede...