Engage In Your Life, don't let it pass you by

My client Kenny asked me what do I mean when I wrote “design your character.” That’s a good question and it relates to personal brand building. When you become an influencer, you show your character to your followers. The question is what character do they see? Are you personal brand building like this to make people interested? The important idea is you want to your character to your organizational brand values. You want to develop your character with human traits like loving, trusting, succeeding, caring, creating, etc. Ultimately these human traits are your brand values. Also, as you create content for your PR or content marketing, your content aligns with your brand values. For example think of Mickey Mouse. What are Mickey’s brand values? They can be seen as: come with me to visit the happiest place on earth discover a whole new world for you and your family trust our positive outlook for making you happy http://disneycareers.com/en/working-here/culture-...

A while back my client Mr. Chandhor asked me about making his own show in his content marketing strategy. Now he wasn’t talking about his own TV show, but the show he will share as an influencer.   You see as an influencer, you have a show people see and a story people here. Both your show and your story have the ups and downs of starting your business. Make customers know you with this localized content marketing strategy. Mr. Chandhor’s show is his take-away food stall where he makes everything by hand while you watch. He invites customers to record what he is doing and upload into social media with a description.   So, when Mr. Chandhor asked about his show, he wanted to know how to teach his customers what to record and upload help guide them to write compelling descriptions I asked him if he was having problems with the recording and uploading and he said no. But when I asked him about guiding his customers to write. He didn’t know the differences in s...