What if all your sales functions were outsourced to SMI’s?
What if all your sales functions were outsourced to SMI’s? Can you imagine a world where all your Marketing, Prospecting, and Sales functions were outsourced to armies of millions of individual, affiliate Subject Matter Influencers (SMI’s)? It’s already happening. In 1989 William J. Tobin is credited with creating the first large scale affiliate program with PC Flowers and Gifts. Then in 1996 Amazon adopted the idea and took their affiliate program global. Now that influencer marketing has become a strong influence in the world, combine that force with the affiliate (more of a loyal connection) link and you have a dominate force for the future. Nowadays, as Michael Kwan on johnchow.com says, influencers can easily make it their own career. All they need is to build their own brand identity and attract followers. Currently we’re seeing Subject Matter Influencers (SMI’s) who have loyal followings of 10’s of thousands on their trusted email list, 3000 f...