Engage In Your Life, don't let it pass you by

What are the 5 ways you need to see customers are students in Content Marketing? Remember my mentoring client Joanie from a previous blog? Later Joanie asked me, “It just seems like with content marketing we see customers are students. So, to be a great content marketer do we need to be a great teacher?” Yes, and think about your favorite teachers and how they impacted your life. I’m sure you are like me and there are times when you are on your way to work or the store and you see content that just takes your breath away. I am a teacher, and as a teacher my mission is to help others like the great teachers in my life have helped me. Every day when I walk into a classroom or a client’s office, I pray that I can support them like I was supported by my teachers. What is your job if you are a teacher (an influencer) when you see customers are students? Teach your students. Tell them stories. Show them pictures. Give them videos. Share your emotions. Can you build you...

What is in a name? How does one choose a name to build influence? These are questions my client Mark, asked me the other day. Mark is trying to rebuild his brand image to ensure people remember him. So, he was somewhat frustrated not knowing the process and asked me to help him. Can you build influence like this to make people curious? It’s my job to take the overwhelm out of business branding, online marketing, and social media. I break it down to help so you can build your influence with your customers. In my professional practice, therefore I work with my clients to follow these questions to create their brand names. What is the purpose your name will fill? (attract, excite, interest, motivate, comfort) How will your new brand name align with current product or service names? What type of name will support your business goals? (founder’s name, description, made-up) Would your new name be too similar to any other current brand name? Could your name be confusing, m...

As an entrepreneur I’m often asked what my own 5-step process means. They are referring to outlining your process when you build your influence. To engage your audience it is important to have a clear outline of how you provide valuable outcome  for others. So, you’ll want to create a simple outline of steps you will lead your clients or customers to build value. This is an important process as you build your influence for others. Can you build your influence like this to make people interested? To outline your process you need to follow these 5-steps to outline your process: Define your core value to others List the steps you take to create value Refine those steps to show process Create your outline steps to value Communicate your outline with core values This leads to the question many of my clients have. How do I communicate my process. It’s best to communicate your process as often as possible in your blog or social media posts. For example let’s say you...

My client Kenny asked me what do I mean when I wrote “design your character.” That’s a good question and it relates to personal brand building. When you become an influencer, you show your character to your followers. The question is what character do they see? Are you personal brand building like this to make people interested? The important idea is you want to your character to your organizational brand values. You want to develop your character with human traits like loving, trusting, succeeding, caring, creating, etc. Ultimately these human traits are your brand values. Also, as you create content for your PR or content marketing, your content aligns with your brand values. For example think of Mickey Mouse. What are Mickey’s brand values? They can be seen as: come with me to visit the happiest place on earth discover a whole new world for you and your family trust our positive outlook for making you happy http://disneycareers.com/en/working-here/culture-...