Engage In Your Life, don't let it pass you by

Last week I was hiking and started chatting with another hiker like I normally do. It turns out the hiker I met had been the CEO in one of the top conglomerates in Hong Kong. This man had become an influencer, but what happened.  What happened to this man who had become an influencer? He had been well connected and invested all his retirement in stocks. After he retired all his connections faded away, and all his stocks list value in the last crash. Now he lives in public housing – terrifying. That is a terrifying prospect, isn’t it? In the Gig economy most folks who start a Gig for side cash want to prevent that kind of terror. I know I’ve been up and I’ve been down, and it feels a lot better to be up. This is how you gain traction once you’ve become an influencer. As Gary Vee says, is now the time for your passion Gig? More later… DEFINITION : Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle. How do you rate? How do you chan...

A while back my client Dawn, was frustrated and overwhelmed because she was only getting young single women to answer her WeChat ads. The problem is her ideal customer profile is a married and very busy businessman. If you’ve done any online marketing on social media for customer acquisition, you have probably felt similar frustration and overwhelm. With Dawn I helped her focus using a my step-by-step execution approach to help her adjust her content for China. Once Dawn knew where to focus her time she knew where to focus and how to adjust she started getting her idea customers. She is now much more comfortable and successful with her China marketing. Last week I lead a focus group with WeChat users from China. Their comments and responses were consistent with the many publications we’ve seen lately. Although the world is changing quite quickly, we still see some value preferences that hold true. Here are the 5 Ways you need to adjust WeChat to connect in China. Intro W...

Yesterday I was talking with my client Ken, about adjusting to cultures in LinkedIn. He didn’t agree with some of the cultural suggestions we were discussing. It was interesting though, he could see the differences in the other cultures we discussed. But he didn’t agree with the ideas we discussed about his home culture, China. This is not a new problem. I work with many of my clients to help them adjust their content marketing agree with different cultures. Most often, clients agree with the other cultures’ value preferences, but not with their own. But, when I start asking questions about some of their value thinking and behaviors, they begin to see. This is one of the reasons culture shock is so powerfully difficult. We don’t see our own actions in our culture as unusual and therefore we resist others’ points of view. Back in 1996, my Intercultural Training mentor  in San Francisco, Todatsu Imahori who was from Japan. Todd, (his USA name) shared some important po...