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In a past blog I mentioned my client Jeff and how to localize content marketing. Jeff is using digital marketing tools to break into the Asian market with his Gig small business. He asked me, “Warren, why aren’t my Facebook ads converting well in Asia?” After showing his ads to me I could see the problem on a moment. Make your customers know your when you localize content marketing Jeff’s ads focused on cultures that favor individualistic behavior. Jeff is from The USA and his ads focused more on “I” and “your” which are individualistic culture preferences. If Jeff wants to break into the Asian markets, he will be more successful focusing on “we” and “our”. Apply these tools when you localize content marketing Your Personal Coach Doc Warren LINGER, Comparing Individual and Collective Localize You see, Jeff was creating ad content that aligned with his own cultural value preferences. He was focusing on what his customers would benefit and not how his customers’ gro...

I just got an email from a client. My client was pretty frustrated because he was feeling overwhelmed with localized content marketing. Although he wasn’t feeling well about it there was a surprise for him to feel more in control. Let me backup a bit to give you more information. My client, Peter is on my  6-Month Business Building Mentoring Plan. How to make customers like you with localized content marketing. One step in the plan is for Peter to look at his target markets and find ways to localize for different cultures. When he saw that he said, “My client said I can’t  localize my content  I’m just a solo here.” So I sat down with Peter (on Skype) and we talked out a plan to see what he felt he could do. After just a few minutes he told me he could see himself localizing several ways. By the time we were finished building his localization plan he sounded quite excited. Here is the list of  8 Ways you need to localize your content marketing. Use ...