8 Ways you need to use localized content marketing

I just got an email from a client. My client was pretty frustrated because he was feeling overwhelmed with localized content marketing. Although he wasn’t feeling well about it there was a surprise for him to feel more in control.

Let me backup a bit to give you more information. My client, Peter is on my 6-Month Business Building Mentoring Plan.

How to make customers like you with localized content marketing.

One step in the plan is for Peter to look at his target markets and find ways to localize for different cultures. When he saw that he said, “My client said I can’t localize my content I’m just a solo here.”

So I sat down with Peter (on Skype) and we talked out a plan to see what he felt he could do. After just a few minutes he told me he could see himself localizing several ways.

By the time we were finished building his localization plan he sounded quite excited. Here is the list of 8 Ways you need to localize your content marketing.

Use these tools to localize your content marketing.

Localize your:

Culture value preferences
- Individual vs collective
- Low vs high power differences
- Nurturing vs competitive communication
- Less vs more certainty comfort / avoidance
- Short- vs Long-term thinking
Terms, titles, and credentials
Simplified words and terms
Print copy and imagery
Holidays and festivals
Currency, references, and comparisons
Local stories like location
- explainers
- crowd pleasers
- curious facts

Just to let you know, Peter has almost finished his 6-Month Business Building Mentoring Plan with me. He has surpassed his goals for building over $100K, and he has begun brainstorming a new business venture.

Is localized content marketing important? Read this Forbes article using social media to learn laser targeting and using localized search and Google Maps ads.

Localized content marketing can help within a country or culture too. National Public Radio (NPR) studied the US and found localized content shared 6 times more often on Facebook.

Use these Localized Content Marketing Tools to get new customers

Learn to confidently write and localize with these cultural value preferences, you can read my past blogs:

Get more customers when you learn how to localize for your target cultures in social media and more:

Build your success when you use these rules to localize your content marketing strategy for other cultures:

DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.

Today I am focusing on Gig Business Success Step-3: Automate and Outsource.

Your 5-Step Gigger Success Process: Content Marketing Tools — Your 5-Step Gigger Success Process: Localized Content Marketing Tools

Learn what you may be missing from this Localized Content Marketing services case discussion

In this case Peter was afraid of making mistakes with localized content marketing.

Is this holding you back too? Many of us are afraid to put our own voice out there.

To start up a business.
To put our full heart into something.

Why?

One word. REJECTION.

Hearing a no.
Getting an unsubscribe.
Someone hitting “spam” from an email note we just put our best into.

Here’s the thing…

Most of the time?

They’re not rejecting YOU.
They’re often not even rejecting your business opportunity, or offer either.

Here’s what “could” be, and is most often the case.

Their circumstances don’t allow them to do it.
They can’t afford it.
They’re not interested anymore.
They inherited a million bucks.

The point is?

We don’t no their WHY.

And we shouldn’t care!

What we should care about is speaking to the few that ARE interested, right? How can we help them solve their big problems and get what they want?

How can we help those that ARE ready? We speak to that crowd because we believe that what we have can 100% change and impact their lives for the better.

Everything else, we let slide off our backs, and we don’t worry about it. Don’t let fear hold you back.

You’re awesome.

And…

If you’re open for a business you can put your full heart into -even on a very part-time basis… Check out proven systems.

I’m not saying you’ll never hear a “Thanks, but no thanks!” Yet, it is a business model that allows you to help people, just like us, on a higher level.

My role is to do the work and give methods, tools, and support to small business owners.

My role is to help them scale globally their their own lifestyle businesses for themselves and their families. I want them to have businesses and lifestyles they’ll be proud of.

Content Marketing… will need to personalize and humanize the way they tell authentic stories. Michael Brenner

Got to run. Have a great day!

All the Best,

Warren Linger

PS Right now, you even get a free coach consultation to help get you up and running, ASAP…

Get Global Clients Today: Localized Content Marketing Tools. Exercise #2:

As a Gigger in the global Gig economy, how can you use localized content marketing to build your Gig business to the next level?

Look at these examples where Giggers say they have struggled and used localized content marketing to overcome challenges to feel confident and build their Gig business to support their customer clans.

I was felt frustrated not getting customers from other countries, so I’ve automated and now I see I get regular feedback and analytics
I’ve saw my content was focused on my own culture, so I hired a mentor tell me better ways to get customers
My ad campaigns in other countries were inconsistent, so learned to use analytics to see what I needed and ask better questions to connect my customers

Write 3 ways you’ve felt frustrated and could localize create your flow systems to have time to feel fully engaged developing yourself in your Gig and for your customer clan.

Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:

Write your your idea where you global-adjust your content marketing tools.
List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
Reward yourself after you have completed your steps to channel frustrations into unstoppable power.

Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.

If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.

Content Marketing… will need to personalize and humanize the way they tell authentic stories. Michael Brenner

NOTE: If you don’t learn to not let people take advantage, you may soon join the 80% of small businesses that fail within the first 5 years!

PS: Next time you will learn another step to your Gigger success as you global adjust your content marketing tools. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co or click NOW for your free consultation.

Hope this helps.

Doc Warren Linger

drwarren@cict.co

@DrWarrenLINGER

PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.

We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…

Live your optimal lifestyle and promote it with content marketing tools.

Live your optimal lifestyle and promote it with localized content marketing tools.

==> Email drwarren@cict.co or click NOW to coach yourself to your new optimal lifestyle freedom.

You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.

Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.

Remember to engage tomorrow.

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Keep it simple.

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Content Marketing Optimal Engagement Lifestyle

As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)

After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.

But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.

With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.

I struggled through trying several paper worksheets and workbooks to guide students, yet I wasn’t getting the results I wanted. (junk engagement)

When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)

I thought, “Why not do that for learning?”, so as a result, I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.

Content Marketing eWorkbook development and success

I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.

Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions , curating links and tasks, example images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas and get the benefits of social learning even though they were not in the training course or classroom.

My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively while, at the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)

Students used eWorkbooks to while I lead the discussion and guided them, and after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth. (optimal engagement)

Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time, as the teacher I can monitor what students are doing to give them guidance in the moment, as well as track their learning develop over time.

Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations as well as use eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.

All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.

Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.

*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.

Your Content Marketing Mentor, Doc Warren LINGER, Michael Brenner Personalize and humanize Image www.zimbio.com #ContentCoach #Content-Mentor #GlobalContentMarketing

8 Ways you need to use localized content marketing

Learn more > https://cict.co/8-ways-localized-content-marketing/

The big secret: How to get global customers with content marketing tools. How can I connect new customers with content marketing tools? Do this and you’ll get customers everywhere. Use these Content Marketing Tools to get new customers. Know what you’re missing from this Content Marketing services case discussion.

#WarrenLINGER, #localizedcontentmarketing, #contentmarketingagency, #digitalcontentmarketing, #contentmarketingservices, #contenttools, #contentmarketingblog, #transcreation, #localization, #contentcreationtools, #contentmarketingtools

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