7 Levels you need to adjust your content marketing? Personal Coach
A long time client of mine named Doc asked me where adjusting to cultures fits into his content marketing. Doc feels hi as plenty of experience with content marketing, but now he wants to scale his business globally.
See, Doc has been frustrated because he felt he had been taken advantage. He bought into one of those flashy digital marketing personalities who really didn’t end up helping him.
Doc said he wants to connect with prospects in new cultures. The previous flashy personality just gave him a narrated slide deck that talked about sending emails for different time zones.
He said he learned his lesson, again, when it comes to flashy personalities. Now he is going to keep going with experience over new. I have 27 years of experience in practicing and training communication, marketing, and online learning.
On Doc’s vision board is his plan to expand and scale his Gig business globally so he will change his business objectives. Looking at the brief Content Marketing Strategy Canvas below, you can see the Business objectives set the stage for everything.
The seven levels to adjust for different cultures on the Content Marketing Strategy Canvas are:
- Business objectives
- Organizational culture
- Brand personality aligned with ideal customer persona / avatar
- Brand story aligned with content
- Customer experience
- Engagement aligned with awareness
- Assets – Platform – Formats – Activities
To expand globally, Doc has begun thinking about adjusting for culture ini his content marketing in the business objective stage. Although most cultural adjustments occur in the content stage, it is important to keep adjusting for culture differences in all stages of content marketing.
It may seem like extra work, but like adjusting for different time zones when posting ads it becomes natural. If you put it on your vision board and open to scaling globally.
DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.
As Robert Kiyosaki invests, can you? More later.
How do you rate? How do you channel your frustration into power?
Remember…
Quiz yourself at this end of this blog to see how you fair?
Doc Warren Lifestyle Coach here…
Watch to learn about Taylor Swift’s Secret of Support 2018.
With my personal coach and mentor clients, and in classes where I teach a How to Become a Life Coach Certification course, we channel frustration into power.
Giggers, channel your frustration into power. As The New Rich are effective Entrepreneurs, they have learned to channel frustration into power for experiencing optimal lifestyles.
Today we are aligning our Gigger Success Skill #7: Do not let people take advantage, with Gig Business Success Step-4: Scale your Gig business globally.
A warm cup of truth tea for you today… Because of popular books and movies like “The Secret”, many fab folks think they can wish, or think, or “vision board” themselves to a optimal lifestyle income.
However, much more is required than simply the power of positive thinking or hopeful wishing. We need to be able to take our big, shiny dream and ideal life, and “rub it against reality”.
There’s a powerful PROVEN process you can go thru that does work, called WOOP:
- W – Wish. What is it you want to achieve? (A handsome income lifestyle business?)
- O – Outcome. What’s the outcome, or result if you see that wish come to fruition? (Work from your laptop an hour or so a day so you can travel or do whatever you want?)
- O – Obstacle. What obstacles may we face, internally or externally? How will we deal with it? Adopt the if this then that mindset. (e.g. If I get distracted by email and FB, then I will turn off the internet and focus down…)
- P – Plan. What’s the step-by-step plan you will follow to do all of the above?
You can research the WOOP strategy online, or check out the book, Rethinking Positive Thinking, if you’d like. But this sure beats the heck out of just wishing and hoping doesn’t it?
Sure, it’s harder work too. But in the long run, it’s the extra focus of going thru a process like this that can mean the difference between staying stuck and living the life of our dreams.
On top of this, science and recent studies shows we need to make our goals (or our WOOP plan) challenging, yet attainable. That’s you’ll want to follow a proven framework for success…
Then…
Your first milestone with a proven plan will be to have yourself up and running within the next 30 days. That’s not a lot? But even if that’s all you did, that would still be your first step to your optimal lifestyle you wouldn’t have otherwise?
You can be investing the same way Warren Buffet does. Robert Kiyosaki
All the best!
Warren Linger
Do Not Let People Take Advantage. Exercise #5:
As a Gigger in the global Gig economy, how can you find better advice Not Let People Take Advantage to build your Gig business to the next level?
Look at these examples where Giggers say they got better advice to not let people take advantage and found ways to overcome them to feel confident and build their Gig business to support their customer clans.
- I was letting my customers from other countries take advantage, so I’ve automated so I get regular feedback and analytics
- I’ve found I my affiliate program was taking advantage of me, so I hired a mentor to help me see what’s best
- My suppliers from other cultures were taking advantage of me, so learned to use analytics and asked for what I needed
Write 3 ways you could get better advice to not let people take advantage and create your flow systems to have time to feel fully engaged developing yourself in your Gig and for your customer clan.
- –
- –
- –
Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:
- Write your your idea where you could not let people take advantage.
- List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
- Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
- Reward yourself after you have completed your steps to channel frustrations into unstoppable power.
Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.
If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.
You can be investing the same way Warren Buffet does. Robert Kiyosaki
NOTE: If you don’t learn to not let people take advantage, you may soon join the 80% of small businesses that fail within the first 5 years!
PS: Next time you will learn another step to your Gigger success as you learn to not let people take advantage. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co.
Hope this helps.
Doc Warren Linger
@DrWarrenLINGER
PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.
We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…
==> Email drwarren@cict.co NOW to coach yourself to your new optimal lifestyle freedom.
You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.
Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.
Remember to engage tomorrow.
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Engagement background of Optimal Engagement Lifestyle
As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)
After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.
But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.
With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.
I struggled through trying several paper worksheets and workbooks to guide students, but I wasn’t getting the results I wanted. (junk engagement)
When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)
I thought, “Why not do that for learning?”, so I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.
eWorkbook development and success
I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.
Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions, curating links and tasks, example images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas and get the benefits of social learning even though they were not in the training course or classroom.
My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively while, at the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)
Students used eWorkbooks to while I lead the discussion and guided them, and after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth. (optimal engagement)
Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time, as the teacher I can monitor what students are doing to give them guidance in the moment, as well as track their learning develop over time.
Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations as well as use eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.
All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.
Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.
*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.
Your Personal Coach Doc Warren LINGER, Robert Kiyosaki You can invest like Warren Buffet Image myrichdadworld.com #OptimalLifestyle #OptimalEngagement #Best-East-West-Life-Coach
7 Levels you need to adjust your content marketing? Personal Coach
Learn more > https://cict.co/7-levels-you-need-to-adjust-your-content-marketing/
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Learn to not let people take advantage to add value to your customer clan so you can improve your business and build your optimal lifestyle. As Robert Kiyosaki invests, can you? The New Rich learn to channel their frustrations into power for optimal lifestyles.
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