12 Ways you need to split test blog SEO in other cultures? Content Marketing

Your Content Mentor Doc Warren LINGER, Larry Kim Startup life isn’t all Image Facebook #ContentCoach #Content-Mentor #GlobalContentMarketing
A few months ago at Starbucks, my client Rachel asked how she was supposed to know how to adjust for SEO in her content marketing. She said talking about this whole content marketing and SEO thing is making her feel overwhelmed.
Rachel said she didn’t want to miss out on traffic from her target cultures as she scales her Gig business globally. She didn’t want to feel taken advantage by some online content marketing guru, so I surprised her with my help.
Rachel and I sat down and started with her keywords and I showed her a few ways to include them when she was writing content. Then we looked at her different target cultures and I showed her how she could adjust for those cultures and keep her SEO rankings.
Next, we did a few Google keyword searches using one of her target cultures in Adwords. When you start testing terms for multiple cultures, it is best to test one culture at a time.
Then we gathered a portfolio of long tail keywords and started testing them. After these first few steps I can see and she has told me she felt much more confident.
Now, she has successfully tested adjustments for three cultures and has started testing her fourth culture. I took the overwhelm out of content marketing SEO with my step-by-step approach in mentoring and coaching.
After testing modifiers, Rachel has implemented The 12 Ways you need to split test blog SEO in other cultures Content Marketing.

Content Tools:

  1. Test long tail keywords adjusted for your target culture
  2. Use only one (per page) keyword with long tail adjustments
  3. Adjust culture modifiers near your keywords
  4. Align long tail keywords for your target culture
  5. Test long tail keywords for your target location with Adwords
  6. Adapt your meta descriptions for your target culture
  7. Adjust images for your target culture with captions, file-names, and alt-text
  8. Include culture adjustments near your keywords within the first 100 words
  9. Mention your target culture near your keywords
  10. Add target culture modifiers near keywords in H2 and H3 headings
  11. Get inbound links from your target culture
  12. Include two outbound links to authority sites in your target culture
As good content marketing includes SEO I wanted to mention adjusting SEO for other cultures when you are writing content. Some consider SEO is “set and forget”, but if you create content marketing blogs, you will continually adjust your content SEO for other cultures.
To learn more about these cultural value preferences, you can read my past blogs:
DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.
As Larry Kim says, can you? More later.

Doc Warren Content Coach here…


Watch to learn about Taylor Swift’s Secret of Support 2018.
With my personal coach and mentor clients, and in classes where I teach a How to Become a Life Coach Certification course, we learn to stop others from taking advantage.
Giggers, channel your frustration into power. As The New Rich are effective Entrepreneurs, they have learned to stop others from taking advantage for experiencing optimal lifestyles.
Today we are aligning our Gigger Success Skill #7: Do not let people take advantage, with Gig Business Success Step-4: Scale your Gig business globally.
Your 5-Step Gigger Success Process
Your 5-Step Gigger Success Process

Content Marketing Services:

This is easy, and it’s hard…
There’s a common phrase people having been throwing around the past few years. It is FOMO. Or, Fear of Missing Out.
You ever heard of this too? For successful folks? FOMO takes on an entirely different twist. A noteworthy twist we do well to pick up on…  It stands for Fear of Mind Overload.
For folks that are achieving all their goals, they KNOW they will miss out on many, many opportunities. Opportunities are everywhere these days, aren’t they?
That’s why we have to protect our minds. Fear of Mind Overload. Because if we try to grab every new opportunity out there, we end up not grabbing ANY.
We just end up frustrated and overwhelmed. Does this make sense?
Once you turn off the opportunity spigot and focus on one thing, you can open up a lifestyle and income for yourself that you desire and 100% deserve. All you need is to focus on simple steps and to follow along consistently.
Hope this helps! If you need a proven path to take? Here’s a solid plan to stick to: go step-by-step.

Startup life isn’t all sunshine and sandwiches. Larry Kim

In your corner.
Warren Linger

Do Not Let People Take Advantage. Exercise #8:

As a Gigger in the global Gig economy, how can you get expert advice to Not Let People Take Advantage to build your Gig business to the next level?

Look at these examples where Giggers say they got expert advice to not let people take advantage and found ways to overcome them to feel confident and build their Gig business to support their customer clans.
  • I was letting my customers from other countries take advantage, so I’ve got expert advice and automated so I get regular feedback and analytics 
  • I’ve found I my affiliate program was taking advantage of me, so I hired a mentor to help me see what’s best
  • My suppliers from other cultures were taking advantage of me, so hired an expert and learned to use analytics and asked for what I needed
Write 3 ways you could get expert advice to not let people take advantage and create your flow systems to have time to feel fully engaged developing yourself in your Gig and for your customer clan.
Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:
  1. Write your your idea where you could not let people take advantage.
  2. List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
  3. Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
  4. Reward yourself after you have completed your steps to channel frustrations into unstoppable power.
Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.
If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.

Startup life isn’t all sunshine and sandwiches. Larry Kim

NOTE: If you don’t learn to not let people take advantage, you may soon join the 80% of small businesses that fail within the first 5 years!
PS: Next time you will learn another step to your Gigger success as you learn to not let people take advantage. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co.

Hope this helps.
Doc Warren Linger
@DrWarrenLINGER
PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.
We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…
==> Email drwarren@cict.co NOW to coach yourself to your new optimal lifestyle freedom.
You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.
Remember to engage tomorrow.
Following with you.
Keep it simple.
SOCIAL
Engagement background of Optimal Engagement Lifestyle
As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)
After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.
But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.
With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.
I struggled through trying several paper worksheets and workbooks to guide students, but I wasn’t getting the results I wanted. (junk engagement)
When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)
I thought, “Why not do that for learning?”, so I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.
eWorkbook development and success
I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.
Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions, curating links and tasksexample images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas and get the benefits of social learning even though they were not in the training course or classroom.
My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively while, at the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)
Students used eWorkbooks to while I lead the discussion and guided them, and after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth(optimal engagement)
Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time, as the teacher I can monitor what students are doing to give them guidance in the moment, as well as track their learning develop over time.
Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations as well as use eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.
All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.
Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.
*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.
Your Content Mentor Doc Warren LINGER, Larry Kim Startup life isn’t all Image Facebook #ContentCoach #Content-Mentor #GlobalContentMarketing
12 Ways you need to split test blog SEO in other cultures? Content Marketing
Learn more > https://cict.co/12-ways-to-split-test-blog-seo-cultures/
Get Your Free Download: https://mailchi.mp/9415df936d8a/drwarren-coaching
Try these global content marketing tips to add value to your customer clan so you can improve your business and build your optimal lifestyle. As Larry Kim says, have you? The New Rich learn to stop others from taking advantage for optimal lifestyles.
#WarrenLINGER, #contentcoach,  #contentmentor, #contentmarketingagency, #digitalcontentmarketing, #contentmarketingservices, #contenttools, #contentmarketingblog
Dr Warren LINGER © 2018

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