7 Ways you need to adjust your images for other cultures? Content Marketing

My client Jessie, asked me for advice on some images she was planning to use in her upcoming Instagram campaign. She showed me several samples and I started asking questions about her campaign.

The reason Jessie asked me for advice is because she wasn’t getting the results she wanted with her digital marketing. She had been taken advantage in the past by an Instagram “expert” and had been blaming herself for getting poor results.

These results lead to frustration and overwhelm for Jessie as she was getting inconsistent results. After spending a few minutes with her, Jessie told me she was excited and felt full of life and hope as she seemed to forgive herself.

I asked her how much she had been adjusting her images for her target cultures, and she said she hadn’t even thought about it. Then I asked Jessie how much effort she was spending with her captions, and she said very little time.

Although images are worth 1000 words, it is important to adjust for culture value preferences when you choose images to tell stories. For example before and after images that go from left to right don’t work well in cultures that read from right to left.

As Jessie’s products are quite visual, Instagram seems to be a good fit for her. A key to success in Instagram is to craft compelling captions that connect with readers in that quick flip app.

When I taught design courses, I remember a quote I once found from a National Geographic Study about reading habits. They said that people would read a caption no matter how long it was, before they would read an article no matter how short it was.

As the focus of this blog is adjusting your writing for culture value preferences, let me focus on that. Here are 7-ways you need to adjust your images for other cultures.

Plan and adjust for length (use longer for long-term thinking cultures, etc.)
Use a consistent brand voice (don’t change your voice to connect with a culture)
Be careful with emojis (remember some cultures prefer more formal writing)
Adjust your @mentions (send to individuals in individualistic cultures, etc.)
Reveal sponsored posts (be careful, some cultures are quite sensitive)
Follow best practices with hashtags (adjust for cultures but keep a clean look)
Remember SEO (include in captions, + alt text, and file names)

For more on captions check Taylor Loren’s great article on Instagram captions, and Daragh Walsh’s great advice on optimizing images in SEO.

After working with me for a few more times, Jessie told me her success in Instagram has been fantastic with her first target culture. She told me she is planning to start testing other cultures and hopes to report back to me with her success soon.

To learn more about these cultural value preferences, you can read my past blogs:

Read these posts to learn how to adjust for your target cultures in social media and more:

DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.

As Arnie Kuenn says, can you? More later.

Doc Warren Content Coach here…

Watch to learn about Taylor Swift’s Secret of Support 2018.

With my personal coach and mentor clients, and in classes where I teach a How to Become a Life Coach Certification course, we learn to stop others from taking advantage.

Giggers, channel your frustration into power. As The New Rich are effective Entrepreneurs, they have learned to stop others from taking advantage for experiencing optimal lifestyles.

Today we are aligning our Gigger Success Skill #7: Do not let people take advantage, with Gig Business Success Step-4: Scale your Gig business globally.

Content Marketing Services:

Could it be as simple as this?

Would you be open to hearing about a simple plan to get income and optimal quality lifestyle, part-time?

Well, there was a highly successful celebrity recently interviewed, and his #1 strategy he discovered to live a great, fulfilling life was this: Live. Give. Forgive.

I realized that’s one of the easiest paths to financial success as well! Let me explain…

Live. There’s no better way to get what you want than to start. To live it. To dive head-first into what you want to do.

So for example, online, you can take a proven plan… Then by following along with the plan, step-by-step.

Give. You grow by sharing what you learn as you’re “living it”. And, you’re helping others out as well by sharing your results. The good, the bad, and the ugly. Share it all.

Often, folks don’t want to learn how to do something by a “guru” that is out of their current reality, like a big billionaire, etc.

They would rather learn, and can relate more from the person one or two steps ahead of them. You can be that person, whenever you’re READY to be that person.

Forgive. As you live and give, you will make mistakes. There may be a fair share of struggles and set-backs.

Expect it. And forgive yourself. It happens to EVERYBODY.

Learn from it. And move forward.

Live. Give. Forgive. Do that…

And expect phenomenal results for yourself.

Content marketing… doing it incorrectly can be the difference between success and failure. Arnie Kuenn

Here for ya,

Warren Linger

Do Not Let People Take Advantage. Exercise #10:

As a Gigger in the global Gig economy, how can you get support and forgive yourself to Not Let People Take Advantage to build your Gig business to the next level?

Look at these examples where Giggers say they got support and forgive yourself to not let people take advantage and found ways to overcome them to feel confident and build their Gig business to support their customer clans.

I was letting my customers from other countries take advantage, so I’ve automated so I get regular feedback and analytics
I’ve found I my affiliate program was taking advantage of me, so I hired a mentor to help me see what’s best
My suppliers from other cultures were taking advantage of me, so learned to use analytics and asked for what I needed

Write 3 ways you could get support and forgive yourself to not let people take advantage and create your flow systems to have time to feel fully engaged developing yourself in your Gig and for your customer clan.

Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:

Write your your idea where you could not let people take advantage.
List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
Reward yourself after you have completed your steps to channel frustrations into unstoppable power.

Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.

If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.

Content marketing… doing it incorrectly can be the difference between success and failure. Arnie Kuenn

NOTE: If you don’t learn to not let people take advantage, you may soon join the 80% of small businesses that fail within the first 5 years!

PS: Next time you will learn another step to your Gigger success as you learn to not let people take advantage. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co.

Hope this helps.

Doc Warren Linger

drwarren@cict.co

@DrWarrenLINGER

PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.

We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…

==> Email drwarren@cict.co NOW to coach yourself to your new optimal lifestyle freedom.

You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.

Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.

Remember to engage tomorrow.

Following with you.

Keep it simple.

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Engagement background of Optimal Engagement Lifestyle

As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)

After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.

But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.

With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.

I struggled through trying several paper worksheets and workbooks to guide students, but I wasn’t getting the results I wanted. (junk engagement)

When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)

I thought, “Why not do that for learning?”, so I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.

eWorkbook development and success

I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.

Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions , curating links and tasks, example images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas and get the benefits of social learning even though they were not in the training course or classroom.

My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively while, at the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)

Students used eWorkbooks to while I lead the discussion and guided them, and after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth. (optimal engagement)

Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time, as the teacher I can monitor what students are doing to give them guidance in the moment, as well as track their learning develop over time.

Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations as well as use eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.

All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.

Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.

*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.

Your Content Mentor Doc Warren LINGER, Arnie Kuenn Content marketing… doing it incorrectly Image verticalmeasures.com #ContentCoach #Content-Mentor #GlobalContentMarketing

7 Ways you need to adjust your images for other cultures? Content Marketing

Learn more > https://cict.co/7-ways-you-need-to-adjust-your-images-for-other-cultures/

Get Your Free Download: https://mailchi.mp/9415df936d8a/drwarren-coaching

Try these global content marketing tips to add value to your customer clan so you can improve your business and build your optimal lifestyle. As Arnie Kuenn says, have you? The New Rich learn to stop others from taking advantage for optimal lifestyles.

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