11 Ways you need to adjust bullets for other cultures

A while back I was leading a global training for a multinational conglomerate in Shanghai and we started talking about content marketing. One marketing manager pulled me aside and asked a question, “Is it better to use teasers or authority in bullet points?”

I told him it depends on the target culture. For cultures with value preferences of less certainty (i.e. like to try new things), use teaser bullets. But use authority bullets in cultures that prefer more certainty.

Multinationals aren’t the only ones who have culture challenges with bullet points in content marketing like this. Many small business owners are missing out on massive global sales when they don’t take the time to know their customer clan and culture.

My client Connie, who sells high tech items online, told me she felt dispirited when she saw her inconsistent results with bullets. That was a surprise for me because whenever I talked to her in the past her I could see she looked and felt so energetic.

Connie and I sat down and looked at her bullets that worked and in which cultures they worked. After I told Connie about different value preference in cultures, I could see she her open up and look more confident.

After that session Connie, started adjusting to her different target cultures in her ads. As a result, she suddenly reported her ads were much more consistent, and they were still improving too.

This example is a great illustration of how you need to adjust bullets to support strong content marketing. Here are 11 ways you need to adjust bullets for other cultures.

Write clear and concise bullets
Include mystery / curiosity / teasers
Build authority with statistics / experts
Have one main point per bullet
Use only 3-4 bullets at a time
Keep the length fairly even
Imagine they are mini headlines
Practice with visual action verbs
Try this three step series for bullet sets:
- Start with three facts => benefits
- Move to three features => benefits
- End with three actions => benefits
Segment audiences with bullets
Add SEO keywords in your bullets

You see, using bullet points in content marketing is a powerful way to incite action with your readers. So, when you adjust for culture, you double your power and customer results of taking the next steps in your know, like, trust, buy funnel.

What if you want that side-Gig, but don’t know where to start? We will tackle that one in a minute.

Content Tools:

To learn more about these cultural value preferences, you can read my past blogs:

Read these posts to learn how to adjust for your target cultures in social media and more:

DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.

As Heidi Cohen says, content marketing… information that informs and entertains. More later.

Doc Warren Content Coach here…

Watch to learn about Taylor Swift’s Secret of Support 2018.

With my personal coach and mentor clients, and in classes where I teach a How to Become a Life Coach Certification course, we learn to stop others from taking advantage.

Giggers, channel your frustration into power. As The New Rich are effective Entrepreneurs, they have learned to stop others from taking advantage for experiencing optimal lifestyles.

Today we are aligning our Gigger Success Skill #7: Do not let people take advantage, with Gig Business Success Step-4: Scale your Gig business globally.

Your 5-Step Gigger Success Process: Content Marketing

Content Marketing Services:

Please read this important information. For years and years, people have dreamed of setting up “multiple streams of income” for themselves and their families.

Why? If one income stream disappears, like an income from a job, or if a stock or real estate investment plummets… You have several other streams up and running which you can still count on to cover your bills and to fund your lifestyle.

These days though? Having multiple streams of income, or a side-gig that pays you well is not a luxury item or option anymore!

For many, it’s their new job security. It means more financial stability in ANY economy. It means more options and more freedoms.

Thankfully, if you know where to find opportunities? It’s easier than ever before to set-up a nice extra income stream on the side, very part-time.

See… You may fair best to look for as much leverage in a system as you can get. Buying into a franchise is one form of leverage.

Another? Following your passion that makes content marketing flow and having automation and funnels that close the sales for you, it works. If it’s a fit for you…

If you’re a real go-getter, you may get your sales and build your optimal lifestyle within a month…

And you can be well on your way… maybe sooner?

Content marketing… information that informs and entertains. Heidi Cohen

I would be honored to hear of your success.

All the Best!

Warren Linger

Do Not Let People Take Advantage. Exercise #11:

As a Gigger in the global Gig economy, how can you Not Let People Take Advantage to build your Gig business to the next level?

Look at these examples where Giggers say they got support to not let people take advantage and found ways to overcome them to feel confident and build their Gig business to support their customer clans.

I was letting my customers from other countries take advantage, so I’ve automated so I get regular feedback and analytics
I’ve found I my affiliate program was taking advantage of me, so I hired a mentor to help me see what’s best
My suppliers from other cultures were taking advantage of me, so learned to use analytics and asked for what I needed

Write 3 ways you could get support to not let people take advantage and create your flow systems to have time to feel fully engaged developing yourself in your Gig and for your customer clan.

Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:

Write your your idea where you could not let people take advantage.
List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
Reward yourself after you have completed your steps to channel frustrations into unstoppable power.

Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.

If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.

Content marketing… information that informs and entertains. Heidi Cohen

NOTE: If you don’t learn to not let people take advantage, you may soon join the 80% of small businesses that fail within the first 5 years!

PS: Next time you will learn another step to your Gigger success as you learn to not let people take advantage. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co.

Hope this helps.

Doc Warren Linger

drwarren@cict.co

@DrWarrenLINGER

PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.

We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…

Live your optimal lifestyle and promote it with content marketing.

==> Email drwarren@cict.co NOW to coach yourself to your new optimal lifestyle freedom.

You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.

Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.

Remember to engage tomorrow.

Following with you.

Keep it simple.

SOCIAL

TWITTER: @DrWarrenLINGER
FACEBOOK: Dr Warren LINGER
GOOGLE+: +WarrenLINGER
LINKEDIN: www.linkedin.com/in/DrWarrenLINGER
INSTAGRAM: www.instagram.com/warrenlinger/
TUBE SUBSCRIBE: gg.gg/YouTubeDrWarren

Content Marketing Optimal Engagement Lifestyle

As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)

After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.

But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.

With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.

I struggled through trying several paper worksheets and workbooks to guide students, yet I wasn’t getting the results I wanted. (junk engagement)

When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)

I thought, “Why not do that for learning?”, so as a result, I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.

Content Marketing eWorkbook development and success

I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.

Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions , curating links and tasks, example images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas and get the benefits of social learning even though they were not in the training course or classroom.

My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively while, at the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)

Students used eWorkbooks to while I lead the discussion and guided them, and after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth. (optimal engagement)

Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time, as the teacher I can monitor what students are doing to give them guidance in the moment, as well as track their learning develop over time.

Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations as well as use eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.

All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.

Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.

*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.

Your Content Mentor Doc Warren LINGER, Heidi Cohen Information that informs and entertains Image Twitter #ContentCoach #Content-Mentor #GlobalContentMarketing

11 Ways you need to adjust bullets for other cultures - Content Marketing

Learn more > https://cict.co/11-ways-adjust-bullets-cultures/

Try these global content marketing tips to add value to your customer clan so you can improve your business and build your optimal lifestyle. As Heidi Cohen says, content marketing… information that informs and entertains. Good advice for entrepreneurs and solo/side-Giggers too.

#WarrenLINGER, #contentmarketingagency, #contentcoach, #contentmentor, #digitalcontentmarketing, #contentmarketingservices, #contenttools, #contentmarketingblog

Search This Blog

Engage In Your Life, don't let it pass you by