Engage In Your Life, don't let it pass you by

9 New ways you need to see customers like students-Content Marketing The other day my client Joanie and I were working on her influencer impact and I asked her what she sold. She told me and then I asked her what outcome she  really  sold. Next, I asked Joanie if she remembered a great teacher, and didn’t that teacher see more in her? I asked Joanie to see customers like students as if we was a great teacher. Think of customers as great teachers thinks of their students. Great teachers focus on building their students and helping their students grow beyond their current thinking, state, and/or performance. Isn’t that what the great teachers have done for you in your life? As I think about it my most impactful teachers have done that for me. I’m not just talking about teachers in school. I can, and I’m sure you could as well, think of great managers or trainers who saw more in you and pushed you to be and do more. How can you think of your customers as if you we...

What is in a name? How does one choose a name to build influence? These are questions my client Mark, asked me the other day. Mark is trying to rebuild his brand image to ensure people remember him. So, he was somewhat frustrated not knowing the process and asked me to help him. Can you build influence like this to make people curious? It’s my job to take the overwhelm out of business branding, online marketing, and social media. I break it down to help so you can build your influence with your customers. In my professional practice, therefore I work with my clients to follow these questions to create their brand names. What is the purpose your name will fill? (attract, excite, interest, motivate, comfort) How will your new brand name align with current product or service names? What type of name will support your business goals? (founder’s name, description, made-up) Would your new name be too similar to any other current brand name? Could your name be confusing, m...

As an entrepreneur I’m often asked what my own 5-step process means. They are referring to outlining your process when you build your influence. To engage your audience it is important to have a clear outline of how you provide valuable outcome  for others. So, you’ll want to create a simple outline of steps you will lead your clients or customers to build value. This is an important process as you build your influence for others. Can you build your influence like this to make people interested? To outline your process you need to follow these 5-steps to outline your process: Define your core value to others List the steps you take to create value Refine those steps to show process Create your outline steps to value Communicate your outline with core values This leads to the question many of my clients have. How do I communicate my process. It’s best to communicate your process as often as possible in your blog or social media posts. For example let’s say you...

My client Kenny asked me what do I mean when I wrote “design your character.” That’s a good question and it relates to personal brand building. When you become an influencer, you show your character to your followers. The question is what character do they see? Are you personal brand building like this to make people interested? The important idea is you want to your character to your organizational brand values. You want to develop your character with human traits like loving, trusting, succeeding, caring, creating, etc. Ultimately these human traits are your brand values. Also, as you create content for your PR or content marketing, your content aligns with your brand values. For example think of Mickey Mouse. What are Mickey’s brand values? They can be seen as: come with me to visit the happiest place on earth discover a whole new world for you and your family trust our positive outlook for making you happy http://disneycareers.com/en/working-here/culture-...