Engage In Your Life, don't let it pass you by

The big secret: How to get global customers with content marketing tools A while back at a conference I was listening to a speaker talk about content marketing tools in his global ad campaign. He said, “Sometimes my Facebook ads work and sometimes they don’t work in different cultures.” This was a well respected and highly successful solo Gig Business owner. He spends between $20,000 and $40,000 every year on ads to promote himself and his products. Yet, he said he struggled with getting the right ad language to help him get customers in other cultures. Although, the speaker was world class, the same happens to smaller solo Giggers too. After that conference I was pretty full of myself and my “global-adjust” ideas. That’s because I mentor my clients to get customers around the world by adjusting to other cultures. How can I connect new customers with content marketing tools? Let me share an example of my client Beth, who told me she was frustrated and overwhelmed with...