7 Questions you need to create your brand name – Content Marketing
What is in a name? How does one choose a name to build influence? These are questions my client Mark, asked me the other day. Mark is trying to rebuild his brand image to ensure people remember him. So, he was somewhat frustrated not knowing the process and asked me to help him. Can you build influence like this to make people curious? It’s my job to take the overwhelm out of business branding, online marketing, and social media. I break it down to help so you can build your influence with your customers. In my professional practice, therefore I work with my clients to follow these questions to create their brand names. What is the purpose your name will fill? (attract, excite, interest, motivate, comfort) How will your new brand name align with current product or service names? What type of name will support your business goals? (founder’s name, description, made-up) Would your new name be too similar to any other current brand name? Could your name be confusing, m