Engage In Your Life, don't let it pass you by

The other day I was talking about content marketing tools with my client Ryan. He told me he didn’t like to read long articles and said, “That’s why I hired you to do the reading for me.” It’s true, my role is to keep up with the latest techniques and news so I can pass-on only what Ryan needs. But in this case Ryan is building his knowledge and skills to have fun as a power digital marketer. Ryan went on to ask why he needed to write such long blogs for SEO. His question was, “If many people are like me and don’t like to read long text articles, why write them?” This is a frustration for digital marketers, like Ryan, who write blogs to maintain or build their online presence and expert status. The trick is to make the ‘long text’ look like ‘short text’ by breaking the content. Then Ryan and I sat down and went through several of his recent posts.  I could see his posts were missing an important element – subheads. Subheads are great signpost guides that lead reader...

I just got an email from a client. My client was pretty frustrated because he was feeling overwhelmed with localized content marketing. Although he wasn’t feeling well about it there was a surprise for him to feel more in control. Let me backup a bit to give you more information. My client, Peter is on my  6-Month Business Building Mentoring Plan. How to make customers like you with localized content marketing. One step in the plan is for Peter to look at his target markets and find ways to localize for different cultures. When he saw that he said, “My client said I can’t  localize my content  I’m just a solo here.” So I sat down with Peter (on Skype) and we talked out a plan to see what he felt he could do. After just a few minutes he told me he could see himself localizing several ways. By the time we were finished building his localization plan he sounded quite excited. Here is the list of  8 Ways you need to localize your content marketing. Use ...