Engage In Your Life, don't let it pass you by

5 min read @ share success w/o bragging Get Coached - Schedule your first session now! How I learned to share success w/o bragging As a youngster in school, I remember my teacher told the hare and the tortoise story. The lesson of the story was, "It was important to be humble." When I first took digital marketing courses, I learned I was to share my successes. And even though I did what I learned, what I shared felt uncomfortable and even yucky. Get your Influencer 12-Point Checklist This is like most things in life. It wasn’t what successes I was sharing, it was HOW I was sharing my successes. This lead me down a long and winding path of study on how to share success without bragging. So I looked at those who were sharing successes well and how they shared. Also I looked at those who didn’t share successes well and what they did. Growing up in school with ADD, I was quite easily distracted in my classes. So I developed ways to find patterns to help me foc

Share origin story struggles. Be who you are not who you wish you were. Gary Vaynerchuk 3 min read @ share origin story struggles Let me begin by telling a story Early in my career in human resources I was struggling to find my way. Looking back at school I struggled with ADD to pay attention in my classes. I found one thing I was fairly good at was public speaking. So I thought maybe I could be a trainer so I could talk all day. Click to start building your own influential personal brand personality-FREE They all shared struggles in their origin stories Back in 1989 I took the Dale Carnegie public speaking course. Our course textbook was, How to Win Friends and Influence People, by Dale himself. Dale talked about some of the struggles he had experienced building his career. Another book I read to help me find my way was, The Power of Positive Thinking, by Norman Vincent Peale.  In his book Peale talked about the struggles he faced finding his way early in life.

3 min read @ example brand origin story What is your Personal Brand Origin Story?  Your authentic Brand Origin Story attracts others to your influential personal brand. Click to start building your own influential personal brand personality-FREE Here is my example brand origin story When I was young, I struggled in school. Back then they said I didn’t pay attention in class. Now they call it ADD. Some teachers really helped me and I wanted to be one of them. I went on to earn an MA, Comm, and an EdD, Doctor of Education. Many schools and  around the world have embraced tools and techniques I practiced. Back in 2011, I saw my students learning and sharing online with their smartphones. So I wanted to learn to teach online. At first I was lost and confused so I invested in online training. With my lack of understanding some people took advantage of me. After 7 years of teaching online and researching online communication I found some best practices. Again, I’ve found

3 min read @ craft brand origin story Craft your authentic Personal Brand Origin Story  Your authentic Brand Origin Story attracts others to your influential personal brand.   Click to start building your own influential personal brand personality-FREE Your authentic Brand Origin Story attracts others  First off, real people have struggles and pains. So by showing others how you have authentically overcome them attracts others. Therefore you inspire others by showing how you overcame the obstacles and still succeeded. Also your story builds context of your strengths so people see for your credibility. Dig into my “origin” story, and I share a few tidbits-Gary Vaynerchuk QUESTIONS, IDEAS, AND BUSINESS PLANS AT STARTUP GRIND NY [1HR Q&A] Main components of a Brand Origin Story First struggles: Obstacles / pains that would have stopped others. Next successes: Overcoming obstacles and going on to succeed. Then origin story: How it all (passion / small business)

3 min read @ aligned content strategy Step 1) Create your aligned content strategy Now you know how to curate content across groups and across content types. It’s time to create your annual content strategy. What’s a content strategy? Imagine your strategy is your road map for content for the coming year. Click to start building your own influential personal brand personality-FREE For almost 5 years, I worked at a newspaper in Colorado Springs. When holidays came, our ad revenue exploded because marketers knew customers buy more around holidays. This may or may not align with your personal brand. However, the idea is to align with your audiences’ behavior patterns. Patterns include holidays but remember “back to school” and “New Years” goals are important decision times too. Step 2) Aligned content strategy planning What is your strategy? What times of year are important to you and your target audience? Also, is your target market in the West or global? If you ta

3 min read @ curate library content Your next step in curating your library of content Everyday when we go through life, we experience associations with people, brands, characters, and animals. In a previous blog you chose your primary association to easily connect with your personality? Click to start building your own influential personal brand personality-FREE If you are like me, creativity isn't something that just rolls out of the brain. Over the years teaching and training in communications, I've learned patterns that make creativity easier. In this blog is one of the pattern hacks I teach to my students. This hack doesn't fix your creativity, but it builds your creativity muscles. As you will see, content is all in your mindset. I really want to focus on the #mindset. Gary Vaynerchuk MY CONTENT IS A MINDSET! Your next step in The Brand Personality Builder is to curate select associations of people, brands, characters, and animals that align with yo

Curate aligned brand content. Value through entertainment or education. Gary Vaynerchuk image cnbc.com 3 min read @ curate aligned brand content Is your content aligned with your brand values and brand personality? You could be killing trust as you send mixed messages. Click to start building your own influential personal brand personality-FREE Let’s review the story so far Before we go any further in this story, let’s review. So, you’ve been following my blog and you’ve been completing the Brand Builder exercises. If you haven’t finished the exercises click here for the Brand Builder. Also click here for the Brand Personality Builder. First, you have your personal brand values. Next, you have your personal brand personality. Finally, you have aligned your personal brand with ONE of the following groups: - person - brand - character - animal Now curate aligned primary content One day in a seminar a participant asked a great question. “So I should focus on t

Primary brand association. To have intent..can be as simple as to entertain, inform, surprise or delight. Gary Vaynerchuk image-garyvee.com 3 min read @ primary brand association Want to be remembered? As humans we remember best stories that associate with someone or something familiar. That’s why it’s so valuable to be known for your association. Click to start building your own influential personal brand personality-FREE What to be remembered for your primary brand association? Tell stories with your associated group. To have intent...can be as simple as to entertain, inform, surprise or delight. Gary Vaynerchuk HOW TO TELL A STORY ON SOCIAL MEDIA Examples of memorable groups aligned brand personality Here are some associations I have heard lately. -Have you ever heard someone being referred to as, “That man is “the” Dwayne Johnson of real estate in this town.” -Or have you ever seen someone and thought, “Jenny is so well connected she's like the Uber

Groups align personal brand. Curating content can be a very successful tactic. Gary Vaynerchuk image-techatbloomberg.com 3 min read @ groups align personal brand How university students began to align groups with brands Ouch! I had a marketing professor ‘friend’ tell me I needed more background. In previous blogs, I’ve been writing about how my students developed these lists. So, here goes the short version. Back in 2014, I started teaching with Google forms to make learning more interactive. I quickly realized that my students could use their smartphones to curate real-time examples. Click to start building your own influential personal brand personality-FREE Groups align to personal brands, people-brands-characters-animals   Because I teach from builders, my students were curating examples as authentic learners. So essentially my classes became massive focus groups. For over 5 years I was teaching up to 7 courses every semester. Therefore with 30 to 45 student

3 min read @ distill brand personality Brand Archetypes I taught in University I a previous blog I mentioned a great marketing book by Kent Wertime. Called, "Building Brands & Believers: How to Connect with Consumers Using Archetypes," Wertime talked about brand archetypes. In his book, Wertime shares 12 different brand archetypes. But because I was helping my life coaching students understand brand 12 types was overwhelming. I realized that for most non marketers, it’s quite difficult to distinguish 12 different types. So I broke them down to the 4 styles I taught in university communication courses. Click to start building your own influential personal brand personality-FREE Wertime Archetypes x Brinkman & Kirschner’s Styles Distill b rand personalities into 4 groups Also, I was helping my life coaching students build their personal brands.  To help them understand brand personalities, I had my students distill behaviors into 4 Quadrants. We ad

Align personal brand. Build your personal brand equity. Gary Vaynerchuk image-aftermarq.com 3 min read @ align personal brand If not now, then when will you live your vital life to the fullest? Build and align your brand personality Again today we are building a personal brand personality that aligns with your own style. So this ensures others connect with your brand as authentic and genuinely you. Your brand will connect with your audience using the blog and vlog content you create.  Because they align with your brand, you will know which people to include, show, or quote. Also, your brand will connect with images, you show including animals, characters and even colors. Click to start building your own influential personal brand personality-FREE   Brand personality styles are behaviors and talk We have been talking about ways brands have personality styles. So brands show their styles by sharing content, quoting people, showing images with animals, characte

Personal brand builder. “What are you interested in?” Gary Vaynerchuk image-thedrum.com 3 min read @ personal brand builder Origin story for Interactive Personal Brand Builders Today I wanted to clarify my origin story for interactive Personal Brand Builders. I’m often asked why they are free. So the answer is because I’m a life coach trainer not a digital marketer. Before I start I wanted to ask 2 fueling questions. You need to know these so that you can fuel your influential personal brand builder. Are you living your life in your most vital way possible?  Every day are you getting up and going where you want to go? Does your influential personal brand have an attractive personality? If not, so when will you start building your personal brand personality? How will your brand personality communicate? Click to start building your own influential personal brand personality-FREE “What are you interested in?” Gary Vaynerchuk HOW TO BUILD GREAT COMPANY C

Task or people focused. Respect Your Audience. Gary Vaynerchuk image-entrepreneur.com 3 min read @ brand task or people focused Is your brand task or people focused? Before you send me hate mail, let me clarify what I mean. EVERY business must focus on people. Also, this goes for focusing on the people who work in a business for B2B as well as B2C brands. What we are talking about here is HOW the how people prefer to communicate. So for example, some people prefer to talk about the tasks in their current project. Also, some people prefer to talk about the people and what they are doing in their current project. Again, as humans we are each attracted to certain types of personality behaviors. Therefore each of us is attracted to specific personality behaviors, but we’re not attracted to all behaviors. Does your influential personal brand have an attractive personality? If not, so when will you start building your personal brand personality? How will your brand person