4 Groups you need to align personal brand
Groups align personal brand. Curating content can be a very successful tactic. Gary Vaynerchuk image-techatbloomberg.com
3 min read @ groups align personal brand
How university students began to align groups with brands
Ouch! I had a marketing professor ‘friend’ tell me I needed more background. In previous blogs, I’ve been writing about how my students developed these lists.So, here goes the short version.
Back in 2014, I started teaching with Google forms to make learning more interactive. I quickly realized that my students could use their smartphones to curate real-time examples.
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Because I teach from builders, my students were curating examples as authentic learners. So essentially my classes became massive focus groups.
For over 5 years I was teaching up to 7 courses every semester. Therefore with 30 to 45 students in each course, I was getting massive data from my students.
The process developed the groups for brand alignment
This is how the process worked.First my students learned and found examples during class. Next before the following class, they read marketing literature and answered questions on Google forms.
Finally, my students distilled their findings into groups aligned to brands. So, basically these findings support my life coaching students build their personal brands.
Do you want others to remember your personal brand? Then associate your brand with something others can relate to.
Focus groups distilled 4 ways brands aligned
Through this process we found patterns of ways brands associate to attract attention. Therefore my students found were primarily 4 different categories of association.Although my students found many different brand associations, 4 groups were easiest to adopt. Therefore these 4 groups are for, life coaches, solo services providers, etc., easiest for content.
- People
- Brands
- Characters
- Animals
Curating content can be a very successful tactic. Gary Vaynerchuk
CURATED CONTENT: TIME SAVER, OR DANGEROUS PROPOSITION?
Explore students 4 groups aligned to personal brands
So let’s explain each of these groups so you can see how they align to brands. So as you read these, imagine how you could apply them to your personal brand content.People
First let’s look at how brands align with people. So, quite often we see brands paying people to endorse their products or services.An example is brands aligning with famous athletes like Nike and LeBron James. Also, founders become associated with brands, like Mark Zuckergerg, Warren Buffet, Bill Gates.
Brands
Next will look at examples of brands aligning with other brands. In professional services this is rampant and it’s happening more in life coaching too.I will start with my insurance agent works under a company brand, but she is an independent agent. Also, my real estate agent is independent, but she works under her company brand.
This practice has been around for years. However with influencer marketing, this practice is exploding.
Characters
Moving on, we often see brands aligning with characters. Often brands will create or associate with characters to connect with people or audiences.One famous example you probably know is Ronald McDonald. Also, the Disney corporation practically built it’s empire with it’s Mickey Mouse alignment.
Animals
Finally lets will look ways brands align with animals. Again brands align with animals that reflect their brand personality.First, how many cars do you know that are named after animals? Next, some aligned vintage names include Ford Mustang and Dodge Viper. How about Red Bull? Also, we see the caring Koala bear holding her young in Koala Care stations in public washrooms.
Colors are aligned to brands but are not changed
One group you are probably thinking about that we didn’t mention is color. Although they are highly aligned with brands, we didn’t include colors in this list.We didn’t include them because colors are aligned to brands but normally don’t change much. For example, Coca-Cola has been using it’s trademarked “Coca-Cola Red” over 100 years.
In this list we wanted to help personal brands curate content aligned their brand values.
Which of these groups align with your personal brand? So is it a person, brand, character, or animal?
Also next time you will start curating what we will call your primary group. This will be your go-to content group aligned to your brand personality.
See you next time.
Did you build your personal influential brand personality yet? So, are you still struggling to build your personal influential brand personality? Please email me at drwarren@cict.co.
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