4 Styles you need to distill brand personality




3 min read @ distill brand personality

Brand Archetypes I taught in University

I a previous blog I mentioned a great marketing book by Kent Wertime. Called, "Building Brands & Believers: How to Connect with Consumers Using Archetypes," Wertime talked about brand archetypes.

In his book, Wertime shares 12 different brand archetypes. But because I was helping my life coaching students understand brand 12 types was overwhelming.

I realized that for most non marketers, it’s quite difficult to distinguish 12 different types. So I broke them down to the 4 styles I taught in university communication courses.
Click to start building your own influential personal brand personality-FREE
Wertime Archetypes x Brinkman & Kirschner’s Styles
Wertime Archetypes x Brinkman & Kirschner’s Styles

Distill brand personalities into 4 groups

Also, I was helping my life coaching students build their personal brands.  To help them understand brand personalities, I had my students distill behaviors into 4 Quadrants.

We adapted these 4 styles from Dr. Rick Brinkman, Richard Kirschner’s book “Dealing With Difficult People.” Also, in their book the authors wrote about communication behaviors we associate with personality styles.

Here are some of the communications behavior differences from Dealing With Difficult People:
  1. What your audience likes
  2. What your audience doesn’t like
  3. How your audience likes content
    • Intent (How they like to relate) 
    • Visual (What they like to see)
    • Vocal (Words they like to use)

Example comparisons how my students distilled brand personalities

Now how will you create value when you apply these ideas?

First of all when you share content be sure it aligns with your brand personality.  So remember your focus is to attract your audience. Also make sure they connect with you and your personality.

I’ll start “With what they like.”

“Give your audience what they like.”

Okay, so here is the most valuable sentence in this blog. Give your audience what they like!
First, seriously. Next, no kidding. Finally, do it.

"Bet on your strengths." Gary Vaynerchuk.
WHAT MOST PEOPLE DON’T THINK ABOUT WHEN RUNNING A BUSINESS IN 2019

So when you share content with a “Get it Right” audience, make sure you have facts and are accurate. But that will kill a “Get Appreciated” Audience because they will be bored to death.

In contrast with “Get Appreciated” Audience be people-oriented and optimistic. As one seminar participant told me, “Keep your facts and details. They’re for accountants and professors.”

Also when you share content with a “Get it Done” audience, be sure to be driven and talk about goals. But this won’t work at all with a “Get Along” audience. This is because they want to be likable and team players.  

Distill brand personalities so you can build value for your audience

So are you getting the idea? Please look over these images to find ways your audience what’s to feel connected. Stay away from what your audience doesn’t like.

Distill brand personality. Brinkman & Kirschner’s Get it Done Quadrant 1. Brinkman & Kirschner’s Get it Done Quadrant

Distill brand personality. Brinkman & Kirschner’s Get it Done Quadrant 2. Brinkman & Kirschner’s Get it Done Quadrant

Brinkman & Kirschner’s Get Appreciated Quadrant 3. Brinkman & Kirschner’s Get Appreciated Quadrant

Brinkman & Kirschner’s Get Along Quadrant 4. Brinkman & Kirschner’s Get Along Quadrant

Also, follow the intent of what appeals to your audience. Next include visuals that align with your audience. Finally use words that appeal to your audience.  

Apply these valuable distill brand personalities techniques

As you continue to build your online audience apply these valuable techniques. Also remember, those who follow you and have a similar positive intent.

Remember to align your content, images/examples, or video clips. Therefore your content will connect with your audience.

Why is this important?

This is important to you because those who follow you when they like your authentic personality. Just like some people watch CNN and others watch FOX. Because they have different intentions, needs, and outcomes, they watch different channels.

Finally when my life coaching students started using these techniques they built powerful audience connections.

Also next time you will start curating different content aligned to your brand personality.

See you next time.

Did you build your personal influential brand personality yet? So, are you still struggling to build your personal influential brand personality? Please email me at drwarren@cict.co.

Click here to get the 12-Point Checklist.

Also, please check my site dedicated to helping others build online influence.

Build your influence at https://influenceyoursuccess.com

https://www.garyvaynerchuk.com/running-a-business/
 



 

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