4 Types you need to curate aligned brand content

Curate aligned brand content. Value through entertainment or education. Gary Vaynerchuk image cnbc.com
Curate aligned brand content. Value through entertainment or education. Gary Vaynerchuk image cnbc.com

3 min read @ curate aligned brand content

Is your content aligned with your brand values and brand personality?

You could be killing trust as you send mixed messages.
Click to start building your own influential personal brand personality-FREE

Let’s review the story so far

Before we go any further in this story, let’s review. So, you’ve been following my blog and you’ve been completing the Brand Builder exercises.

If you haven’t finished the exercises click here for the Brand Builder. Also click here for the Brand Personality Builder.

First, you have your personal brand values.
Next, you have your personal brand personality.
Finally, you have aligned your personal brand with ONE of the following groups:

- person
- brand
- character
- animal

Now curate aligned primary content

One day in a seminar a participant asked a great question. “So I should focus on this alignment when I curate and create content?”

Yes exactly, at first when you begin creating content this is your guide. Just find content that aligns your association with your brand personality.

Later you can expand. After you have developed your audience, then you can start associating with other groups.

So practice here by completing this sentence. "Based on my primary group association, a good example of aligned content would be _____________." 

Bring them value through either entertainment or education. Gary VaynerchukTHE BEST LINKEDIN B2B MARKETING STRATEGIES FOR 2019

Review your brand personality quadrant behaviors and positive intent

This is important because it will be easier for you to show your authentic self online with these examples.

At first you may think this would take a while, but it goes quite quickly.

Curate 1 aligned primary example for each content type

When you are using sing the Builder, yes you’re going to build. Your building step for now is to curate at 1 example of aligned primary group content.

This can be Dwayne Johnson if you choose to associate a person to your brand. Also, this can be a famous guide dog if your association is an animal.

The value for you to curate primary aligned content

The value for you is to start curating content for your media or posts.

Remember to find content that is aligned with your passion and personal brand values and that is meaningful for your audience.

Also there is an added benefit of the step for you. You will become aware of new opportunities to curate stories, quotes, images, and videos for your audience.

Your task is to curate (brainstorm, search, find, and submit) at least 1 example of each of these.

The Content Curate Challenge-primary alignment group 

First, you will find a story.
Next, you will find a quote.
After that, you will find an image.
Finally, you will find a video.

Curate to build your content library

In the past you may have struggled to find content. But now your will be alert for content that feels aligned with your brand personality.

Just knowing your direction makes this online process so much easier.

How to curate aligned brand content examples

1. Open Google search for location.
2. Copy and paste, into a spreadsheet, your search terms for future reference. This valuable!
3. Look at your findings click on one at a time and see if it’s relevant and copy the URL only.
4. Paste the URL in the submission box in the Personal Brand Personality Builder and then curate again.

- Manage your distractions to keep focused on just getting URLs that you can look up later.
- Continue this process. Step 1 to step 4 for your primary Association group and all four content types.
- Need to do this process quickly because in the future count on this skill for multiple curating sessions.

Next time, you will "mix and match content." This will build your library of content aligned to your brand personality. 

 See you next time.

Did you build your personal influential brand personality yet? So, are you still struggling to build your personal influential brand personality? Please email me at drwarren@cict.co.

Click here to get the 12-Point Checklist.

Also, please check my site dedicated to helping others build online influence.
Build your influence at https://influenceyoursuccess.com

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