3 Ways you need to segment your lists for other Cultures? Personal Coach

Have you ever seen an offer on the Internet and wanted to take it, Right Now?! It’s like they knew exactly what you wanted?

How did they know? Often all they did was some simple segmenting.

When I began my career I was in human resources and we had a database with information for the employees. If we wanted to see info about the ICT folks we asked for those who were in the ICT department and we could see it.

This is segmenting and it is quite powerful for generating massive marketing results. The stats out there are amazing. You take an extra step to customize your ads and emails based on the preferences of your customers.

Do you segment? Is segmenting your ads and emails killing you? Well let me share an example with you.

Here in Hong Kong I have a client Wilson, who asked me if he needed to segment his ads and emails. I said no. (I like to think I’m a positive person but I slip now and then. Sorry.) I told him he could:

keep on doing what he had been doing (no segmenting)
keep on paying what he had been paying (more than needed)
keep on selling what he had been selling (less than he wanted)

The biggest complaint I hear is, “This ad or email works in this country but not in that country.” That is massive dollars and effort going down the drain.

But…

Whenever I talk about segmenting content marketing by cultures, my clients suddenly go into this hazy look and feel. It just happens so often it’s funny, but it’s not funny at all is it?

To segment, start simple by adjusting a few words for your audiences. If you already have them segmented by location then just change a few words to adjust for culture value preferences.

Once Wilson had made a new decision to accept segmenting for culture. We worked on his list with what he knew about the folks.

Then we created a little survey and a bribe (new eBook and online training course) to complete the survey. With just those two steps we had over 90% of his list segmented into cultures, time zones, regions and even a few locations.

This process took about a month, but Wilson started seeing results that made his efforts valuable. Let me share a few examples of tests we did with segmented lists.

In the USA we split tested the words, “Download my eBook” and got 40% more clicks than “Download our eBook.”
In Hong Kong we split tested the words, “Download my eBook” and got 12% fewer clicks than “Download our eBook.”
In China we split tested, “Help your team…” and got 56% more clicks than “Make yourself better…”
In the USA we split tested, “Help your team…” and got 0 clicks but “Make yourself better…” got a 18% click through rate.

Many of the big companies are already globally segmenting digital advertising. They are segmenting for things like the 3 ways you can adjust for other cultures.

Time: Email messages sent at different times (optimal open rates)
Region: Promotions and advertising (e.g. holiday promotions, etc.)
Location: Specific events and behaviors (e.g. sports, concerts, shopping, etc.)

In the past the big companies were taking advantage of small companies because the big ones had economies of scale digital marketing budgets. But now a small company can fight back with digital marketing tools like an autoresponder and an email list.

All I do is help my clients adjust their content marketing language to align with regional cultural value preferences. Then we shape campaigns around not only the segmented geolocations but also the cultural value preferences.

Yes, this is a time investment, but in the end the true cost and not being taken advantage are worth planting the seeds for success.

It’s like the story of the hammer and the true cost. Do you remember it? But first, a few details…

DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.

As John Rampton says, have you? More later.

How do you rate? How do you stop others from taking advantage?

Remember…

Quiz yourself at this end of this blog to see how you fair?

Doc Warren Lifestyle Coach here…

Watch to learn about Taylor Swift’s Secret of Support 2018.

With my personal coach and mentor clients, and in classes where I teach a How to Become a Life Coach Certification course, we stop others from taking advantage.

Giggers, channel your frustration into power. As The New Rich are effective Entrepreneurs, they have learned to stop others from taking advantage for experiencing optimal lifestyles.

Today we are aligning our Gigger Success Skill #7: Do not let people take advantage, with Gig Business Success Step-3: Automate and outsource.

You may have heard the story where a factory had a piece of machinery down? It was costing them thousands each hour it was out of commission, and it was laying serious hurt down on their production.

So they fly in a consultant. He takes a look at it. Pulls out a hammer. Taps the machine in one spot.

And the machine roars right back into production. This takes him all of 15 minutes to do all the “work”.

Later, they’re shocked when they get the bill for $75K when all he did was pop the machine with a hammer! So he itemizes the charge:

Hitting machine with hammer: $5.00
Knowing where to hit the machine with the hammer: $74,995.00

This little story gives a powerful lesson of true cost. The true cost of not hiring this guy would be hundreds of thousands of dollars in lost profits, every week.

The true cost is NOT the investment. And although the investment may have seemed more worth it if he took longer, would they really be more happy if it took him 6-weeks to fix it?

You’d think the faster they’re back in business the better, right? Right.

What about you? Do you have that skilled consultant with the hammer? If you keep doing what you always have done…

You may just need one small tweak to the left or right to unlock the income and lifestyle you deserve. The true cost for most is NOT the investment. It’s what they miss out on if they don’t start soon.

Not experiencing the freedom lifestyle that allows them to fire their boss, to not be dependent on others, able to do whatever they want whenever they want. I’m not sure what it would be for you, but many simply don’t consider the true cost involved in an investment.

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business. John Rampton

Gotta bounce.

All the Best,

Warren Linger

Do Not Let People Take Advantage. Exercise #7:

As a Gigger in the global Gig economy, how can you take charge Not Let People Take Advantage to build your Gig business to the next level?

Look at these examples where Giggers say they took charge to not let people take advantage and found ways to overcome them to feel confident and build their Gig business to support their customer clans.

I was letting my customers from other countries take advantage, so I’ve automated so I get regular feedback and analytics
I’ve found I my affiliate program was taking advantage of me, so I hired a mentor to help me see what’s best
My suppliers from other cultures were taking advantage of me, so learned to use analytics and asked for what I needed

Write 3 ways you could took charge to not let people take advantage and create your flow systems to have time to feel fully engaged developing yourself in your Gig and for your customer clan.

Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:

Write your your idea where you could not let people take advantage.
List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
Reward yourself after you have completed your steps to channel frustrations into unstoppable power.

Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.

If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business. John Rampton

NOTE: If you don’t learn to not let people take advantage, you may soon join the 80% of small businesses that fail within the first 5 years!

PS: Next time you will learn another step to your Gigger success as you learn to not let people take advantage. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co.

Hope this helps.

Doc Warren Linger

drwarren@cict.co

@DrWarrenLINGER

PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.

We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…

==> Email drwarren@cict.co NOW to coach yourself to your new optimal lifestyle freedom.

You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.

Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.

Remember to engage tomorrow.

Following with you.

Keep it simple.

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Engagement background of Optimal Engagement Lifestyle

As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)

After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.

But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.

With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.

I struggled through trying several paper worksheets and workbooks to guide students, but I wasn’t getting the results I wanted. (junk engagement)

When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)

I thought, “Why not do that for learning?”, so I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.

eWorkbook development and success

I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.

Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions , curating links and tasks, example images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas and get the benefits of social learning even though they were not in the training course or classroom.

My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively while, at the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)

Students used eWorkbooks to while I lead the discussion and guided them, and after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth. (optimal engagement)

Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time, as the teacher I can monitor what students are doing to give them guidance in the moment, as well as track their learning develop over time.

Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations as well as use eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.

All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.

Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.

*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.

Your Personal Coach Doc Warren LINGER, John Rampton Image johnrampton.com #OptimalLifestyle #OptimalEngagement #Best-East-West-Life-Coach

3 Ways you need to segment your lists for other Cultures? Personal Coach

Learn more > https://cict.co/3-ways-you-need-to-segment-your-lists-for-other-cultures/

Get Your Free Download: https://mailchi.mp/9415df936d8a/drwarren-coaching

Learn to not let people take advantage to add value to your customer clan so you can improve your business and build your optimal lifestyle. As John Rampton says, have you? The New Rich learn to stop others from taking advantage for optimal lifestyles.

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