8 Low & High Power Distance cultures you need to localize tools

In a past blog, I mentioned my client Glen. from Germany. Glen is using digital marketing tools to break into Russia. I asked Glen why he didn’t localize content tools for better results.

Glen told me he has experienced great success in Germany by using LinkedIn to connect with high level decision makers. Yet, when I took a look at Glen’s strategy I could see why he was feeling so frustrated.

Although this strategy worked in Germany it wasn’t working well in Russia. The reason is because Russia is a high power distance culture.

Localize content tools like this and you will be welcome anywhere

In high power distance cultures high level decision makers mostly talk other high level decision makers. So, very rarely do low level staff talk or interact with high level staff inside or outside the organization.

But this is different in low power distance cultures. In these cultures high level decision makers and low level staff can be found talking to almost all levels.

As Russia is what we call a High Power distance culture, that means mostly executives talk with other executives or those at similar levels. Therefore they rarely talk with those above or below their own levels.

Apply these localize content tools in your content marketing

Low vs High Power Distance Cultures Localize Content Tools for Marketing

Imagine, Glen wanted to connect with different levels and kept trying harder and harder. Working harder wasn’t what he needed to succeed.

Once he localized by focusing on his own level, his success rate more than doubled. The main change he made was to target his market differently and not work harder.

Try these Localize Content Tools to win new customers

Learn to confidently write and localize with these cultural value preferences, you can read my past blogs:

Get more customers when you learn how to localize for your target cultures in social media and more:

Build your success when you use these rules to localize your content marketing strategy for other cultures:

DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.

Today I am focusing on Gig Business Success Step-3: Enjoy your Gig Business optimal freedom lifestyle.

Your 5-Step Gigger Success Process: Localize Content Tools for Marketing

Check this to Localize Content Tools services case discussion

Stop grinding, keep it simple…

One of the secrets to succeeding in this business is to NOT try too hard.

If you “feel” you are trying too hard right now? (And maybe aren’t seeing the results you’d like to?) Then that could indicate your priorities, technique, or focus is off.

It could mean your big WHY isn’t clearly in mind and in front of you each day. Let it be a whisper in your ear to reset. Not to double down and work even harder.

Here’s a nice question to ask yourself that may help: “What would this look like if it were easy?”

From there you can begin to forge a new path, a simpler path to getting everything you want from this world. Hope this helps.

I think you may be able to do this too?

FOCUS: Follow One Course Until Successful. What’s your focus? Mari Smith

In your corner.

Best,

Warren Linger

PS Right now, you even get a free coach consultation to help get you up and running, ASAP…

Get Global Clients Today: Localize Content Marketing Tools. Exercise #6:

As a Gigger in the global Gig economy, how can you localize content tools to build your Gig business to the next level?

Look at these examples where Giggers say they have struggled and then localized content tools. Then they could overcome challenges to feel confident and build their Gig business to support their customer clans.

I was felt frustrated not getting customers from other countries, so I’ve automated and now I see I get regular feedback and analytics
I’ve saw my content was focused on my own culture, so I hired a mentor tell me better ways to get customers
My ad campaigns in other countries were inconsistent, so learned to use analytics to see what I needed and ask better questions to connect my customers

Write 3 ways you’ve felt frustrated and could localize content tools in marketing to create your flow systems. Because then you’ll have time to feel fully engaged developing yourself in your Gig and for your customer clan.

Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:

Write your your idea where you global-adjust your content marketing tools.
List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
Reward yourself after you have completed your steps to channel frustrations into unstoppable power.

Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself. So that way you can have your business success and your optimal lifestyle.

If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.

FOCUS: Follow One Course Until Successful. What’s your focus? Mari Smith

NOTE: If you don’t learn to localize content tools, you may soon join the 80% of small businesses that fail within the first 5 years!

PS: Next time you will learn another step to your Gigger success as you transcreate content marketing. If you would like more developing your Gig business to the next level and living your optimal lifestyle, great. Email me at drwarren@cict.co or click NOW for your free consultation.

Hope this helps.

Doc Warren Linger

drwarren@cict.co

@DrWarrenLINGER

PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.

We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…

Live your optimal lifestyle and promote it when you localize content tools marketing.

==> Email drwarren@cict.co or click NOW to coach yourself to your new optimal lifestyle freedom.

You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.

Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.

Remember to engage tomorrow.

Following with you.

Keep it simple.

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Content Marketing Optimal Engagement Lifestyle

As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms. I did this by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)

So, I moved to Hong Kong to start a training company after earning my Doctoral Degree. My Doctoral research focus was engaging instruction in adult education and training and development for better learning.

But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA.) I wanted to find ways to inspire and motivate my coachees and students in Hong Kong.

With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. So this was especially effective to keep clients engaged between coaching calls.

Yet, I struggled through trying several paper worksheets and workbooks to guide students, yet I wasn’t getting the results I wanted. (junk engagement)

Then when the smart phone with the ability to search the internet came along I could see more. I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)

I thought, “Why not do that for learning?” So as a result, I started asking students to answer questions, interact with information. When they could share with colleagues, and go find examples of the learning content using their mobile devices.

Content Marketing eWorkbook development and success

I began searching for improved learning possibilities and I struggled testing several apps. We stumbled upon and created best practices using eWorkbooks. After testing them, we began to use eWorkbooks as my clients always had their devices with them.

Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions , curating links and tasks, example images and videos, etc.) So, this became powerful for my coaching clients because they were able to share ideas. Also, they could get the benefits of social learning even though they were not in the training course or classroom.

Therefore, my clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively. At the same time, they were developing habits of learning with their devices. (optimal engagement) This stops them from killing time with their devices. (junk engagement)

It seems students didn’t mind using eWorkbooks to take notes while I lead the discussion and guided them. Also, after they submitted their answers, they would get their responses sent to their inbox. So, that way they can review their learning Moments of Growth. (optimal engagement)

Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time. So, as the teacher I can monitor what students are doing to give them guidance in the moment. Also ,I could track their learning development over time.

Use these localize content tools to connect and gather valuable data

Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends. They’ve begun to use Google forms for 360° reviews for evaluations. Also, had great luck using eBrochures and eMenus. We’ve tested new ideas and actively engage and actively interact with customers.

All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.

Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.

*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.

Your Content Marketing Mentor, Doc Warren LINGER, What’s your focus? Mari Smith Image marismith.com #TranscreateContentMarketing #ContentMarketingTools #GlobalContentMarketing

8 Low & High Power Distance cultures you need to localize tools – Content Marketing

Learn more > https://cict.co/8-power-distance-cultures-localize-content-tools/

Localize content tools like this and you will be welcome anywhere. Apply these localize content tools in your content marketing. So, try these Localize Content Tools to win new customers. FOCUS: Follow One Course Until Successful. What’s your focus? Mari Smith

#WarrenLINGER, #localizecontenttools, #digitalcontentmarketing, #contentmarketingservices, #contenttools, #contentmarketingblog, #transcreation, #localization, #localize, #contentcreationtools, #contentmarketingtools

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