7 Ways you need to boost headlines for other cultures. Content Marketing

A while back I was teaching content marketing in my International Business course at Hong Kong University. One of my students was fixated on “going viral“ with his writing. I reminded him that headlines go viral not content.

About a year after that course ended, my student Jason became my mentor client. With Jason, we focused on creating great headlines that really connect readers’ interests.

You see, Jason was frustrated by his attempts to get his content to go viral. Once Jason focused on making his headlines better and relating to his audience he started getting more clicks and shares.

One if the tools I shared with Jason was Daragh Walsh’s step-by-step headline exercise:

11 TIPS FOR WRITING MAGNETIC HEADLINES

We implemented all the stems on Daragh’s list and adjusted language for Jason’s target cultures.

Specifically, Jason adjusted for his target cultures’ value preferences with these 7 tips:

1. Practice (He practiced and tested a lot to adjust for his target cultures in his ads.)

3. Start with numbers (He used lucky numbers in his target cultures.)

4. Use “How to” Headlines (He used “how to help your team…” in collective cultures, etc.)

6. Be Ultra Specific (He used specific terms valued in his target cultures.)

8. Ask Questions (He adjusted questions in his ads to align with his target cultures.

9. Remember the 5Ws (He answered the 5Ws based on his target cultures.)

Who
What
When
Where
Why

11. Use an Image to Enhance Your Headline (He used images from his target cultures and he adjusted his language in the captions, file names, and + alt text.)

When he began adjusting for culture value preferences, it was easier for Jason’s customers to start knowing and liking him. After after knowing and liking, Jason’s customers began trusting him, so buying was their next step.

I understand where Jason was, I’ve been there, and it matters that I have had a similar experience with being frustrated and overwhelmed. I’m honored to share with you that Jason had quit his full time job and joined the Gig economy full time.

Last week Jason emailed me from his second home in Fiji to share his success, and yes, he said I could use his testimonial. Jason was successful because he learned to execute with content tools.

Content Tools:

To learn more about these cultural value preferences, you can read my past blogs:

DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.

As Larry Kim says, can you? More later.

Doc Warren Content Coach here…

Watch to learn about Taylor Swift’s Secret of Support 2018.

With my personal coach and mentor clients, and in classes where I teach a How to Become a Life Coach Certification course, we learn to stop others from taking advantage.

Giggers, channel your frustration into power. As The New Rich are effective Entrepreneurs, they have learned to stop others from taking advantage for experiencing optimal lifestyles.

Today we are aligning our Gigger Success Skill #7: Do not let people take advantage, with Gig Business Success Step-4: Scale your Gig business globally.

Digital Content Marketing Services:

The only way to get what you want is?

Thousands of people were recently in a big study, those successful and those who viewed themselves as unsuccessful.

The biggest differentiator – by far – between the successful and the not so successful?

It wasn’t skill
It wasn’t their connections
It wasn’t their circumstances

Although those things can help, the biggest difference was this one thing: EXECUTION.

That’s it?

Yep.

Think of it this way. In the study, there was a salesman who outperformed and outearned everyone else by at least ten times!

Often, people would waltz up and ask him how he was so much more successful than they were. What was his secret? He would lay out his “exact” success plan to them. He did this nearly every week.

How many “executed” on his plan? Zero. Zilch. Nada.

The proven path was there, they just weren’t willing to execute. Many people know what they need to do to lose weight and get fit and healthy.

Eat a healthy, balanced diet. And exercise regularly. But how many people EXECUTE?

Not many, right? Make sense?

Execution is everything. It’s the “Holy Grail” to getting what you want in life. Literally, anything you want.

That’s why folks from all walks of life break through their own restraints and build their optimal lifestyles. Because your life was designed to help you execute and get real results, fast.

Innovation comes from restraints. Wil Reynolds

All the best,

Warren Linger

Do Not Let People Take Advantage. Exercise #9:

As a Gigger in the global Gig economy, how can you Not Let People Take Advantage to build your Gig business to the next level?

Look at these examples where Giggers say they got advice to not let people take advantage and found ways to overcome them to feel confident and build their Gig business to support their customer clans.

I was letting my customers from other countries take advantage, so I’ve learned to automate so I get regular feedback and analytics
I’ve found I my affiliate program was taking advantage of me, so I hired a mentor to help me see what’s best
My suppliers from other cultures were taking advantage of me, so got advice to use analytics and asked for what I needed

Write 3 ways you could get advice to not let people take advantage and create your flow systems to have time to feel fully engaged developing yourself in your Gig and for your customer clan.

Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:

Write your your idea where you could not let people take advantage.
List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
Reward yourself after you have completed your steps to channel frustrations into unstoppable power.

Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.

If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.

Innovation comes from restraints. Wil Reynolds

NOTE: If you don’t learn to not let people take advantage, you may soon join the 80% of small businesses that fail within the first 5 years!

PS: Next time you will learn another step to your Gigger success as you learn to not let people take advantage. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co.

Hope this helps.

Doc Warren Linger

drwarren@cict.co

@DrWarrenLINGER

PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.

We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…

==> Email drwarren@cict.co NOW to coach yourself to your new optimal lifestyle freedom.

You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.

Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.

Remember to engage tomorrow.

Following with you.

Keep it simple.

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Engagement background of Optimal Engagement Lifestyle

As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)

After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.

But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.

With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.

I struggled through trying several paper worksheets and workbooks to guide students, but I wasn’t getting the results I wanted. (junk engagement)

When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)

I thought, “Why not do that for learning?”, so I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.

eWorkbook development and success

I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.

Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions , curating links and tasks, example images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas and get the benefits of social learning even though they were not in the training course or classroom.

My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively while, at the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)

Students used eWorkbooks to while I lead the discussion and guided them, and after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth. (optimal engagement)

Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time, as the teacher I can monitor what students are doing to give them guidance in the moment, as well as track their learning develop over time.

Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations as well as use eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.

All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.

Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.

*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.

Your Content Mentor Doc Warren LINGER, Wil Reynolds Innovation comes from Image Twitter #ContentCoach #Content-Mentor #GlobalContentMarketing

7 Ways you need to boost headlines for other cultures? Content Marketing

Learn more > https://cict.co/7-ways-boost-headlines-for-other-cultures/

Get Your Free Download: https://mailchi.mp/9415df936d8a/drwarren-coaching

Try these global content marketing tips to connect with your customer clan so you can improve your business and build your optimal lifestyle. As Wil Reynolds says, have you? The New Rich learn to stop others from taking advantage for optimal lifestyles.

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