8 Individual & Collective cultures you need to localize – Content Marketing
In a past blog I mentioned my client Jeff and how to localize content marketing. Jeff is using digital marketing tools to break into the Asian market with his Gig small business.
He asked me, “Warren, why aren’t my Facebook ads converting well in Asia?” After showing his ads to me I could see the problem on a moment.
Make your customers know your when you localize content marketing
Jeff’s ads focused on cultures that favor individualistic behavior. Jeff is from The USA and his ads focused more on “I” and “your” which are individualistic culture preferences.
If Jeff wants to break into the Asian markets, he will be more successful focusing on “we” and “our”.
Apply these tools when you localize content marketing
You see, Jeff was creating ad content that aligned with his own cultural value preferences. He was focusing on what his customers would benefit and not how his customers’ group would benefit.
By localizing just a bit Jeff was able to take his response rate and bump it up a notch or three. All he did was adjust for that MOMENT when his target culture read his ad.
Even more Localize Content Marketing Tools to get new customers
Learn to confidently write and localize with these cultural value preferences, you can read my past blogs:
- Individualistic vs. Collectivistic Cultures / Non-Native English Speakers
- Low vs. High Power Distance Cultures / Non-Native English Speakers
- Nurturing vs. Competitive Communication Cultures / Non-Native English Speakers
- Less vs. More Certainty Comfort Cultures / Non-Native English Speakers
- Short-Term vs. Long-Term Thinking Cultures / Non-Native English Speakers
Get more customers when you learn how to localize for your target cultures in social media and more:
- LinkedIn: 10 Ways you need to localize for other cultures
- Twitter: 10 Ways you need to localize for other cultures
- Facebook: 10 Ways you need to localize for other cultures
- Instagram: 10 Ways you need to localize for other cultures
- WeChat: 5 Ways you need to localize WeChat in China
- Automated email: 10 Ways you need to localize for other cultures
- Instant Messages: 10 Ways you need to localize for other cultures?
Build your success when you use these rules to localize your content marketing strategy for other cultures:
- Content strategy: 7 Levels you need to localize your content strategy
- Calendar roadmap: 8 Steps you need to calendar & localize for other cultures
- Segment lists: 3 Ways you need to segment & localize your lists for other cultures
- Storytelling ideas: 5 Great storytelling steps you localize for other cultures
- Storytelling creation: 7 Items you need to localize: Global storytelling content
- SEO split tests: 12 Ways you need to split test blog SEO to localize cultures
- Headline building: 7 Ways you need to localize headlines for other cultures
- Captions + Alt: 7 Ways you need to localize your images for other cultures
- Subhead craft: 10 Ways you need to adjust subheads for other cultures
- Meta Descriptions: 10 Ways you need to localize meta descriptions
DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.
Today I am focusing on Gig Business Success Step-3: Enjoy your Gig Business optimal freedom lifestyle.
Don’t miss this Localize Content Marketing services case discussion
What makes sales and creates lasting impact. It’s estimated that around 44,000 people go to Disneyland everyday.
As a result of a packed park? Folks are stuck waiting in lines under the hot sun. So long, their ice cream melts in their now sticky hands.
It’s expensive. They deal with big crowds. And bumper to bumper traffic. Yet, this amazing thing happens…
They get onto a certain ride with their kids. And that “MOMENT” when they’re all smiling and laughing as they zip along on the ride. It makes it all 100% worth it.
Recent studies show we don’t remember all the “mess” on our vacations and things we are forced to deal with in life. We remember these sweet moments. A brief experience that creates a lasting memory.
Now here’s the thing… We can “craft” these moments.
In the side Gig-business, many people are overcrowded with info, and big, empty promises. Their hands are “sticky” from one bad experience after another.
And for others, they’re just entering the park (this industry) and they don’t know quite what to expect next. They’re just ready for a real, lasting change in their finances and lifestyle.
How can we create a “moment” for them too? Could be a personal email, or message we send them?
A letter or card in the physical mail? Maybe we send them a book that impacted our life?
Maybe we say what we have is NOT a good fit for them? Whatever it is…
Think to create MOMENTS for folks. Impact them for the better. Give them a positive memory and experience with you.
And you can watch your profits, lifestyle, and happiness bump up a notch or three. This is how you enjoy your Gig business optimal lifestyle.
Content marketing is not about what you sell, it’s about what you stand for. Joe Pulizzi
In your corner.
Best,
Warren Linger
Get Global Clients Today: Content Marketing Tools. Exercise #5:
As a Gigger in the global Gig economy, how can you localize moments in content marketing to build your Gig business to the next level?
Look at these examples where Giggers say they have struggled and then localize moments content marketing to overcome challenges to feel confident and build their Gig business to support their customer clans.
- I was felt frustrated not getting customers from other countries, so I’ve automated and now I see I get regular feedback and analytics
- I’ve saw my content was focused on my own culture, so I hired a mentor tell me better ways to get customers
- My ad campaigns in other countries were inconsistent, so learned to use analytics to see what I needed and ask better questions to connect my customers
Write 3 ways you’ve felt frustrated and could localize moments in content marketing to create your flow systems to have time to feel fully engaged developing yourself in your Gig and for your customer clan.
- –
- –
- –
Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:
- Write your your idea where you global-adjust your content marketing tools.
- List steps you see to overcome (e.g. digital media) to see opportunities and values for your clan.
- Give yourself a metric to measure progress. (e.g. I will set a webinar for my customer clan feedback and learn from them when they want.)
- Reward yourself after you have completed your steps to channel frustrations into unstoppable power.
Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.
If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.
Content marketing is not about what you sell, it’s about what you stand for. Joe Pulizzi
NOTE: If you don’t learn to not let people take advantage, you may soon join the 80% of small businesses that fail within the first 5 years!
PS: Next time you will learn another step to your Gigger success as you transcreate content marketing. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co or click NOW for your free consultation.
Hope this helps.
Doc Warren Linger
@DrWarrenLINGER
PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.
We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…
You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.
Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.
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Content Marketing Optimal Engagement Lifestyle
As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)
After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.
But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.
With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.
I struggled through trying several paper worksheets and workbooks to guide students, yet I wasn’t getting the results I wanted. (junk engagement)
When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)
I thought, “Why not do that for learning?”, so as a result, I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.
Content Marketing eWorkbook development and success
I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.
Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions, curating links and tasks, example images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas. Also, they could get the benefits of social learning even though they were not in the training course or classroom.
My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively. At the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)
Students used eWorkbooks to while I lead the discussion and guided them. Also, after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth. (optimal engagement)
Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time. So, as the teacher I can monitor what students are doing to give them guidance in the moment. Also I could track their learning development over time.
Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations. We also had great luck using eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.
All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.
Culture success skills adapted from: Cultures and Organizations: Software for the Mind 2nd Ed. (2005) Geert Hofstede and Gert Jan Hofstede, McGraw Hill, New York.
*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.
Your Content Marketing Mentor, Doc Warren LINGER, Joe Pulizzi, Behave differently Image joepulizzi.com #TranscreateContentMarketing #ContentMarketingTools #GlobalContentMarketing
8 Individual & Collective cultures you need to localize – Content Marketing
Learn more > https://cict.co/8-individual-collective-cultures-localize/
Make your customers know your when you localize content marketing. Apply these tools when you localize content marketing. Even more Localize Content Marketing Tools to get new customers. Content marketing is not about what you sell, it’s about what you stand for. Joe Pulizzi
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