If it was that simple why aren’t you already doing it? Personal Coach
If it was that simple why aren’t you already doing it? That’s what I asked my mentor client when he told me how easy it was to use A-I-D-A for sharing and sales. My client was concerned as he is writing content for Non-Native English markets as he scales his business globally.
You know what to do but you don’t do it. Why? Let me take you back a few years ago when my mentor asked me that question. She said the mass of struggling entrepreneurs suffer from the same blind spot. She showed me the A-I-D-A formula and said it was best way she had found to separate sharing from selling.
My mentor showed me how to follow this proven, step by step formula and learn from feedback. My clan loved it. Now, I train my clients how to use the that same A-I-D-A formula so they can rocket to success.
Actually, I’ve had many clients say the same thing when they learn how to scale their business globally.
Megga entrepreneur Barbara Corcoran says it but can you do it? More later…
DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.
How do you rate? What do you do to build up your clan?
Remember…
Quiz yourself at this end of this blog to see how you fair?
Doc Warren Lifestyle Coach here…
Watch to learn about Taylor Swift’s Secret of Support 2018.
Giggers, blind spot can be inability to see personal qualities, relationship patterns, or situations. As The New Rich are effective Entrepreneurs, have learned to see personal qualities, relationship patterns, or situations for experiencing optimal lifestyles.
Today we are aligning our Skill #7: Seeing Your Blind Spots with Gig Business Success Step-4: Scale your business globally.
The 5 Steps so you can build your Gig business to the next level and experience your optimal income.
| Step-1: Use inexpensive digital marketing. | (Yes, for local small businesses, you can “set it and forget it” to get your BIG DATA too.) |
| Step-2: Know your CLAN and build them up. | (Get to KNOW THEM WELL.) |
| Step-3: Automate and outsource to streamline processes to reduce wasted activity and space. | (Think Disney or McDonald’s.) |
| Step-4: Scale your business globally. | (E.g. A local bakery can sell an online eBook with recipes and Ideas for Entertaining.) |
| Step-5: Enjoy your Gig business optimal freedom lifestyle. | (Your goal is a 4-Hour Work Week.) |
A while back my client told me she tried using the A-I-D-A formula for her content marketing. But customers in her clan told her she was being too salesy.
If you do this don’t be hard on yourself. In my Content Marketing Top-5 Trust Killing Crimes List, this is the customer Trust Killing Crime number 3. This crime is committed by even the best professional content marketers every now and then.
As I said before, when I first started content marketing I didn’t get it right either. Because I didn’t know this process I had to learn this one the hard way too.
I used to get attention, give benefits, and then ask for the sale. That system was killing trust feelings in everyone who saw or heard it, and my customers weren’t buying.
Working with my mentor, I learned how to focus on I-interests and D-desires to understand and give my clan value, first. Then the A-action step was just showing them the direction to go next.
I did this and suddenly my clan members were asking for more content that would help them succeed. Yes, they were asking for more instead of me “selling” it to them.
Let’s go let’s look at the difference between sharing and selling ao we can prevent this crime. To use A-I-D-A to build good will focus on all 4 steps and emphasize I-interest and D-desire to give value and build good will.
The action step for sharing is to retweet, join our list, share our content, watch our webinar, learn more, etc. The action step for selling is to buy, join our paid cite, enroll in our online training, etc.
As you scale your business globally, you will want to keep in mind differences in Non-Native English speaking cultures. Living in Asia for almost 16 years, I’ve learned different cultures use the English language differently. The vital point is they they construct meaning and build trust by using English in different ways.
I’ve constructed a course to overcome this differences in English usage problem for my small business clients. The course is called How to Write Content Marketing and PR for Non-Native English Markets. Click here to learn more.
In my training courses, my clients complete a three exercises and actually craft content they will post. Yes, then they will use these three pieces of content as their own templates for future posts.
These three exercises focus on the differences between sharing and selling, and differences in Non-Native English. It’s quite encouraging to see my clients’ change from timid to powerful content creators.
Yesterday in a free consultation, a prospect commented on using the aida system with different social media. He told me it was too simple applying A-I-D-A system to the different media. He said there had to be more to separate sharing and sales content.
Guess what I asked him? Yes. “If it was that simple why aren’t you already doing it?”
Isn’t that what always happens, the most simple ideas are right in front of us but we’re not using them. And aren’t the simple ideas the ones can make such a profound impact on your results?
As you start using the A-I-D-A formula to separate sharing from selling you will want to follow two (2) tips. The first tip is to get feedback from your some of your best customers’ instincts in your clan. The second tip is to trust your own instincts because if it looks salesy to you, it probably is salesy.
Don’t you dare underestimate the power of your own instinct. Barbara Corcoran
All the Best,
Your Personal Coach, Doc Warren Linger
Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.
If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.
Don’t you dare underestimate the power of your own instinct. Barbara Corcoran
NOTE: If you don’t learn to recognize your blind spots, you may soon join the 80% of small businesses that fail within the first 5 years!
PS: Next time you will learn another step on your Gigger Recognize Your Blind Spots path to success. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co.
Hope this helps.
Doc Warren Linger
@DrWarrenLINGER
PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.
We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…
==> Email drwarren@cict.co NOW to coach yourself to your new optimal lifestyle freedom.
You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.
Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.
Remember to engage tomorrow.
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Keep it simple.
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Engagement background of Optimal Engagement Lifestyle
As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)
After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.
But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.
With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.
I struggled through trying several paper worksheets and workbooks to guide students, but I wasn’t getting the results I wanted. (junk engagement)
When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)
I thought, “Why not do that for learning?”, so I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.
eWorkbook development and success
I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.
Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions, curating links and tasks, example images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas and get the benefits of social learning even though they were not in the training course or classroom.
My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively while, at the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)
Students used eWorkbooks to while I lead the discussion and guided them, and after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth. (optimal engagement)
Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time, as the teacher I can monitor what students are doing to give them guidance in the moment, as well as track their learning develop over time.
Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations as well as use eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.
All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.
*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.
Your Personal Coach Doc Warren LINGER, Barbara Corcoran Trust Your Instincts Image Facebook #OptimalLifestyle #OptimalEngagement #Best-East-West-Life-Coach
If it was that simple why aren’t you already doing it? Personal Coach
Learn more > https://cict.co/simple-why-arent-you-already-doing-it/
Scale globally your content marketing and PR to add value to your customer clan so you can improve your business and build your optimal lifestyle. Megga entrepreneur Barbara Corcoran says it, but can you do it? The New Rich learn to see their blind spots for optimal lifestyles.
#BestEastWestLifeCoach, #WarrenLINGER, #personalcoach, #howtobecomealifecoach, #whatisalifecoach, #leadershipcoaching, #coachingcertification, #lifecoachtraining, #lifecoachingcourse, #coachingcourse
Dr Warren LINGER © 2018
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