6 Media you need to become an influencer

Influencer@engaging content, Warren LINGER, Community is a never-ending Gary Vee Image Facebook #makepositivitylouder, #mindsetiseverything, #microinfluencer,
Influencer@engaging content, Warren LINGER, Community is a never-ending Gary Vee Image Facebook #makepositivitylouder, #mindsetiseverything, #microinfluencer,
A while back my client Jimmy, asked me how to improve his profiles on social media. Jimmy said he wanted to improve his profiles to become an influencer or a person of interest.
This is an important point because many business owners and executives want to be seen as influencers. Here in China influencers are called KOL’s or Key Opinion Leaders.

How to become an influencer?

Although there are many like Jimmy, only a few actually get help to build their influence. Often we see influencers online who seem to build a massive following overnight.
What we don’t see is the 10-12 years of work trying, testing, and getting feedback from their followers. Influencers are rarely successful at first, but they have persistence and openness to learn.

Why become an influencer?

There are a few primary reasons or benefit outcomes to being a person of interest. One important point is as an influencer your potential customers come to you.
Also, as an influencer others can pay you to associate with or mention their brands. This is what we call micro-influencer marketing and it is becoming quite lucrative.

What are challenges to become an influencer?

First, you need to know your target market. You need to know what they like and where they spend their time and attention.
Also, you need to give the people in your target market content that is valuable to them. This means you need to be able to interact with them using social media and other tools.
Another challenge is to choose the  most effective social media for your target followers. People spend time with others who have similar interests on media specific to their interests. As your influence grows, this will expand later as your influence grows.

Which media is best to become an influencer?

Although there are several media you could choose as an influencer, it is best to start with one of these:
  1. LinkedIn: business focused
  2. Facebook: social focused
  3. Instagram: new visual ideas focused
  4. Twitter: news and new ideas focused
  5. WeChat: most things in China focused
  6. YouTube: how-to do things focused
At the beginning choose one media that is most relevant to your target. This will help you engage with your target and learn more about what they want most.
As Jimmy is my mentoring client, I have been able to help him focus his efforts to build his following. Although mentoring is more expensive, it is worth the investment.
I help you focus on your own interests and find your own niche. Your sessions are focused on your own needs and I hold you to your commitments.

Building and sustaining community is a never-ending part of doing business. Gary Vee

Here in Hong Kong (and around the world, but not as often,) I often lead influencer trainings. These trainings  to help individuals learn to use social media tools to build their influence on their own.
Thanks in advance and hope to talk again soon.
All the best,
Warren

Remember to check us out and engage again next time.

Keep it simple

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I have scrubbed all client identifying information from this content. This is unless they gave me specific, written permission to quote them.
Influencer@engaging content, Warren LINGER, Community is a never-ending Gary Vee Image Facebook#makepositivitylouder, #mindsetiseverything, #microinfluencer,
6 Media you need to become an influencer–Engaging Content
Learn more > https://cict.co/6-media-become-an-influencer/
How to become an influencer? Why become an influencer? What are challenges to become an influencer? Which media is best to become an influencer?
#makepositivitylouder, #mindsetiseverything, #influencermarketing, #WarrenLINGER, #microinfluencer, 
Dr Warren LINGER © 2018

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