Engage In Your Life, don't let it pass you by

Share origin story struggles. Be who you are not who you wish you were. Gary Vaynerchuk 3 min read @ share origin story struggles Let me begin by telling a story Early in my career in human resources I was struggling to find my way. Looking back at school I struggled with ADD to pay attention in my classes. I found one thing I was fairly good at was public speaking. So I thought maybe I could be a trainer so I could talk all day. Click to start building your own influential personal brand personality-FREE They all shared struggles in their origin stories Back in 1989 I took the Dale Carnegie public speaking course. Our course textbook was, How to Win Friends and Influence People, by Dale himself. Dale talked about some of the struggles he had experienced building his career. Another book I read to help me find my way was, The Power of Positive Thinking, by Norman Vincent Peale.  In his book Peale talked about the struggles he faced finding his way early in l...

3 min read @ example brand origin story What is your Personal Brand Origin Story?  Your authentic Brand Origin Story attracts others to your influential personal brand. Click to start building your own influential personal brand personality-FREE Here is my example brand origin story When I was young, I struggled in school. Back then they said I didn’t pay attention in class. Now they call it ADD. Some teachers really helped me and I wanted to be one of them. I went on to earn an MA, Comm, and an EdD, Doctor of Education. Many schools and  around the world have embraced tools and techniques I practiced. Back in 2011, I saw my students learning and sharing online with their smartphones. So I wanted to learn to teach online. At first I was lost and confused so I invested in online training. With my lack of understanding some people took advantage of me. After 7 years of teaching online and researching online communication I found some best practices. Again, I...

3 min read @ craft brand origin story Craft your authentic Personal Brand Origin Story  Your authentic Brand Origin Story attracts others to your influential personal brand.   Click to start building your own influential personal brand personality-FREE Your authentic Brand Origin Story attracts others  First off, real people have struggles and pains. So by showing others how you have authentically overcome them attracts others. Therefore you inspire others by showing how you overcame the obstacles and still succeeded. Also your story builds context of your strengths so people see for your credibility. Dig into my “origin” story, and I share a few tidbits-Gary Vaynerchuk QUESTIONS, IDEAS, AND BUSINESS PLANS AT STARTUP GRIND NY [1HR Q&A] Main components of a Brand Origin Story First struggles: Obstacles / pains that would have stopped others. Next successes: Overcoming obstacles and going on to succeed. Then origin story: How it all (passion / sm...

3 min read @ aligned content strategy Step 1) Create your aligned content strategy Now you know how to curate content across groups and across content types. It’s time to create your annual content strategy. What’s a content strategy? Imagine your strategy is your road map for content for the coming year. Click to start building your own influential personal brand personality-FREE For almost 5 years, I worked at a newspaper in Colorado Springs. When holidays came, our ad revenue exploded because marketers knew customers buy more around holidays. This may or may not align with your personal brand. However, the idea is to align with your audiences’ behavior patterns. Patterns include holidays but remember “back to school” and “New Years” goals are important decision times too. Step 2) Aligned content strategy planning What is your strategy? What times of year are important to you and your target audience? Also, is your target market in the West or global? If you ta...

3 min read @ curate library content Your next step in curating your library of content Everyday when we go through life, we experience associations with people, brands, characters, and animals. In a previous blog you chose your primary association to easily connect with your personality? Click to start building your own influential personal brand personality-FREE If you are like me, creativity isn't something that just rolls out of the brain. Over the years teaching and training in communications, I've learned patterns that make creativity easier. In this blog is one of the pattern hacks I teach to my students. This hack doesn't fix your creativity, but it builds your creativity muscles. As you will see, content is all in your mindset. I really want to focus on the #mindset. Gary Vaynerchuk MY CONTENT IS A MINDSET! Your next step in The Brand Personality Builder is to curate select associations of people, brands, characters, and animals that align with yo...

Curate aligned brand content. Value through entertainment or education. Gary Vaynerchuk image cnbc.com 3 min read @ curate aligned brand content Is your content aligned with your brand values and brand personality? You could be killing trust as you send mixed messages. Click to start building your own influential personal brand personality-FREE Let’s review the story so far Before we go any further in this story, let’s review. So, you’ve been following my blog and you’ve been completing the Brand Builder exercises. If you haven’t finished the exercises click here for the Brand Builder. Also click here for the Brand Personality Builder. First, you have your personal brand values. Next, you have your personal brand personality. Finally, you have aligned your personal brand with ONE of the following groups: - person - brand - character - animal Now curate aligned primary content One day in a seminar a participant asked a great question. “So I should focus on t...