Is your content marketing non-native English friendly? Personal Coach

Why would native English content marketing / PR writers want to learn to write content for non-native English speakers?

Keep reading to learn how I overcame my own blind spot and turned it into a valuable, in-demand training course. With my personal coach and mentor clients, and in classes where I teach a How to Become a Life Coach Certification course, we learn to get feedback to overcome blind spots.

Looking at the analytics for my new webinar I was quite surprised. The webinar promotes a digital content course for non-native speakers. The majority who have enrolled say they are are native English speakers.

This new online course is called How to Write Compelling English Digital Content for Marketing and PR. It was modeled after a seminar series I created for Hong Kong University non-native English speakers.

Why are so many interested in writing content for non-native English speaking markets? They say it’s because the Non-Native English speaking global markets are vastly larger than native English speaking.

Now, I knew that English is the dominant global language for marketing and PR. My blind spot was I didn’t see the value of a course on non-native English content for native English speakers. The native English speakers want to learn now to build more more value for their non-native speaking customers.

As usual, to overcome my blind spot, I went to my customer clan for more feedback. I asked them a few questions and their response was strongly encouraging non-native English Content. They encouraged me to focus on non-native English content because, as my clients, they are scaling globally.

Vast majority of my clients are non-native English speaking. I developed this course because they kept asking for tips for writing for their non-native English customers.

DEFINITION: Giggers – those who have started their own Gig to live the New Gig Economy Lifestyle.

As Tim Ferriss challenges us, can you apply it in your Gig? More later…

How do you rate? What do you do to build up your clan?

Remember…

Quiz yourself at this end of this blog to see how you fair?

Doc Warren Personal Coach here…

Watch to learn about Taylor Swift’s Secret of Support 2018.

Giggers, get feedback to overcome blind spots. As The New Rich are effective Entrepreneurs, have learned to get feedback to experience optimal lifestyles.

Today we are aligning our Skill #7: Seeing Your Blind Spots with Gig Business Success Step-4: Scale your business globally.

The 5 Steps so you can build your Gig business to the next level and experience your optimal income.

Step-1: Use inexpensive digital marketing.	(Yes, for local small businesses, you can “set it and forget it” to get your BIG DATA too.)
Step-2: Know your CLAN and build them up.	(Get to KNOW THEM WELL.)
Step-3: Automate and outsource to streamline processes to reduce wasted activity and space.	(Think Disney or McDonald’s.)
Step-4: Scale your business globally.	(E.g. A local bakery can sell an online eBook with recipes and Ideas for Entertaining.)
Step-5: Enjoy your Gig business optimal freedom lifestyle.	(Your goal is a 4-Hour Work Week.)

Let me apply this to your Gig with this business best practice. It may sound counterintuitive, but that’s why this works incredibly well.

It’s this…

Stop selling.
Start solving.
People love to BUY.
But they hate to “be sold” to.

And here’s the thing, in any Gig business, people will have many pains (problems and wants.) If you can help them, they will love you and will be wildly attracted to the value you’re bringing to the them.

And when you’re creating value and helping solve their big pains, the selling usually takes care of itself. All without being “salesy” or manipulative stuff in any shape or form.

You don’t have to be a “guru” or create earth-shattered insights for folks either. Just help them by shedding a little bit more light on any problems they’re presently facing.

The biggest challenges with non-native English content are cultural differences. We could solve a pain with English phrased one way for my Chinese client. That same English phrase may not solve the same pain for my Spanish client. This applies to words that sell (e.g. new, free, discover, etc.) too. Some of these words work in some cultures and not in other cultures.

My Chinese client, Annie, asked me a good question the other day. “Why doesn’t the same English phrase get the same results for Hong Kong and Singapore to attract new clients?” That’s a good question, and it’s because the cultures are different and use English in different ways.

In fact, that’s the same reason I offer a free consultation to get to know clients. The point of a free consultation is to ensure a great fit for the coach/mentor and client. Some prospective clients from different cultures have different expectations of coaching or mentoring. This is not good or bad; it’s just different.

When I first came to Hong Kong, I struggled with both language and cultural differences with clients all over Asia. After focusing on learning about these new markets, I began to see what worked and didn’t work. I’ve been sharing these experiences with my customer clan to bring them value too.

Culture shock forced me to develop my own approaches to learning and juggling. Tim Ferriss

All the Best,

Your Personal Coach, Doc Warren Linger

Seeing Your Blind Spots. Exercise #10:

As a Gigger in the global Gig economy, how can you get customer clan feedback to overcome blind spots to take your next step for your new Gig, or to raise your Gig to the next level?

Look at these examples where Giggers say they got feedback to overcome blind spots and add value to their clan to feel confident and build their Gig business and support their customer clans.

I’ve started making a true effort to listen to what my clan tell me they need
I have added quick questions to my automated emails to see what my clan values
I upgraded my automated webinar to accept email questions I can answer to help my clan feel more close to me

Write 3 Gigger areas where you can see you could get feedback to overcome blind spots and add value to your clan and tell yourself how you improved to feel stronger to develop your Gig and your optimal lifestyle.

Look at your list and attack 1 (only one at a time but do try a new one every month) idea to apply this week:

Write the area where you could get feedback.
List steps you see you could get feedback add value to your clan..
Give yourself a metric to measure progress. (e.g. I will add questionnaires to my automated emails.)
Reward yourself after you have completed your step to get feedback.

Debrief: The point here is to get over your own “NO, I can’t,” response and develop yourself so you can have your business success and your optimal lifestyle.

If you are looking at this exercise and saying, “this feels awkward,” that is good. The important part is you will get used to it, as your life, family, and business depend on it.

Culture shock forced me to develop my own approaches to learning and juggling. Tim Ferriss

NOTE: If you don’t learn to recognize your blind spots, you may soon join the 80% of small businesses that fail within the first 5 years!

PS: Next time you will learn another step on your Gigger Recognize Your Blind Spots path to success. If you would like more developing your Gig business to the next level and living your optimal lifestyle, email me at drwarren@cict.co.

Hope this helps.

Doc Warren Linger

drwarren@cict.co

@DrWarrenLINGER

PS You’ll also be able to join our private support groups on FB… so you’re never alone in getting your first few months of holiday vacation opening up.

We’ll all be there to celebrate your big successes, and to help you up if and when you should ever fall…

==> Email drwarren@cict.co NOW to coach yourself to your new optimal lifestyle freedom.

You can see examples of innovations for Optimal Experiences at JOIN THE CURATION: Google+.

Remember, come join tomorrow to see more Improving Your Engagement with Screenagers and others inspirational experiences and ideas for Optimal Engagement in the ScreenAge.

Remember to engage tomorrow.

Following with you.

Keep it simple.

SOCIAL

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FACEBOOK: Dr Warren LINGER
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TUBE SUBSCRIBE: gg.gg/YouTubeDrWarren

Engagement background of Optimal Engagement Lifestyle

As a trainer and university lecturer in the USA, I had great success in my coaching, training, and classrooms by engaging my learners in ways I had learned from my Dale Carnegie Instructor Training. (optimal engagement)

After earning my Doctoral Degree researching engaging instruction in adult education and training and development, I started a training business in Hong Kong.

But something was wrong, I was struggling in this new culture (I’m a cattle rancher’s son from Colorado, USA) to find ways to inspire and motivate my coachees and students in Hong Kong.

With my coachees and in the classroom, I preferred having clients engage in learning activities instead of just talking. This is especially effective to keep clients engaged between coaching calls.

I struggled through trying several paper worksheets and workbooks to guide students, but I wasn’t getting the results I wanted. (junk engagement)

When the smart phone with the ability to search the internet came along, I could see my clients were curating (i.e. searching, finding, collecting, commenting, changing, remixing, and sharing.)

I thought, “Why not do that for learning?”, so I started asking them to answer questions, interact with information and colleagues, and go find examples of the learning content using their mobile devices.

eWorkbook development and success

I began searching for possibilities and I struggled testing several apps, until we created best practices using eWorkbooks, and after testing them, began to use eWorkbooks as my clients always had their devices with them.

Then we used eWorkbooks (Google Forms with the training slides as well as interactive questions , curating links and tasks, example images and videos, etc.) This became powerful for my coaching clients as they were able to share ideas and get the benefits of social learning even though they were not in the training course or classroom.

My clients [Engaging Screenagers] completed eWorkbooks using their mobile devices as they were learning interactively while, at the same time, they were developing habits of learning with their devices (optimal engagement) instead of killing time with them. (junk engagement)

Students used eWorkbooks to while I lead the discussion and guided them, and after they submitted their answers, they would get their responses sent to their inbox so they could review their learning Moments of Growth. (optimal engagement)

Because the students’ responses from eWorkbooks go right into a spreadsheet in real-time, as the teacher I can monitor what students are doing to give them guidance in the moment, as well as track their learning develop over time.

Since those early days, I’ve had great luck supporting my coaching clients and entrepreneur friends use Google forms for 360° reviews for evaluations as well as use eBrochures and eMenus to test new ideas and actively engage and actively interact with customers.

All client info has been scrubbed of identifying information unless they have given me specific, written permission to quote them.

*Entrepreneurial Foundation>Success Skills adapted from World Life Skills Expert, Jill Raiguel’s awesome book, “The Next Step,” (1991) Amethyst Books, New York.

Your Personal Coach Doc Warren LINGER, Tim Ferriss Culture Image Facebook #OptimalLifestyle #OptimalEngagement #Best-East-West-Life-Coach

Is your content marketing non-native English friendly? Personal Coach

Learn more > https://cict.co/is-your-content-marketing-non-native-english-friendly/

Learn how to get feedback to overcome blind spots to find opportunities to add value to your customer clan so you can improve your business and build your optimal lifestyle. As Tim Ferriss challenges us, can you apply it in your Gig? The New Rich learn to see their blind spots for optimal lifestyles.

#BestEastWestLifeCoach, #WarrenLINGER, #personalcoach, #howtobecomealifecoach, #whatisalifecoach, #leadershipcoaching, #coachingcertification, #lifecoachtraining, #lifecoachingcourse, #coachingcourse

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