2 Tools you need to learn: analytics & split testing

Analytics and split testing. Analytics are priority for the top platforms. image garyvee.com
Analytics and split testing. Analytics are priority for the top platforms. image garyvee.com
2 min read

How will I know where my brand is going and now it's doing online? Where can I learn what works online? The answer is to learn analytics and split testing.

Learn analytics & split testing is your 12th of 12 points in the checklist to build your online influence. Remember, follow these points so you won't need to hire me to coach you through the process.

Being a firm believer in, “You can’t manage what you don’t measure.” I love analytics and testing.

To keep on track, you need to learn analytics and split testing systems to monitor your progress.

Again, you need to set up these systems so you can understand how they work. Also, if there is a problem or you are measuring the wrong metric, you can fix it.

As with automating outsourcing, you can set up your analytics systems to run automatically or have someone do it for a lower cost.

Analytics

It is vital though to have you set systems to measure what’s most important. So, remember to avoid the mistake of measuring what’s fun or looks good.

WHAT’S THE ROI OF YOUR MOTHER?Analytics are priority for the top platforms, because they know there is value in what they’re offering. Gary Vaynerchuk

Analytics reports:
  1. Audience (demographics, location, tech tools they use, etc.)
  2. Acquisition (resources, media sources, days/times, etc.) 
  3. Page behavior (landing, cite, exit, etc.)
  4. Conversion (convert from looking to joining, etc.)
Also, as an influencer, you need to know how these systems work so you can make changes when needed.

Split testing

Influencers need to use split testing or what we call be A/B testing. In split testing, you post 2 ads that are identical except for one difference and compare which gets the most clicks.

First, split test options: Actions, loading time, social media, graphics, mobile, etc.

Next, split test ads: Images, headlines, test (length, content, etc.), call to action, etc.

Also, split test content: Titles, images, sub-heads, content, etc. So, you can even split test by having contests on Facebook or Instagram.

This can be scaled to A/B/C/D/E/F/G etc. to compare many slight differences in ads. The key is to understand what details compel your followers to click.

Again, it’s important as an influencer, to set these systems up correctly as well as know how they work.

Click here to get the 12-Point Checklist.
Also, please check my site dedicated to helping others build online influence.
Build your influence at https://influenceyoursuccess.com



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